Growth Marketing Leader

Drover is a company focused on supporting small businesses through an AI-powered learning and growth platform. They are seeking a Growth Marketing Leader to develop and execute customer acquisition strategies, particularly in the pet care and Pro Beauty verticals, with the goal of significantly increasing trial volume and customer acquisition.

Responsibilities:

• Build the channel and spend plan for pet care first and Pro Beauty second, with playbooks designed to repeat across additional verticals
• Increase qualified trial volume by 3–4x, with an immediate goal of helping Manifest acquire 100 new customers by the end of October
• Own positioning and message testing, with an initial focus on two core customer jobs: helping small business owners manage their teams and helping them make more money
• Test a focused set of channels at a time, including paid search, SEO, affiliate and influencer marketing, retargeting, and outbound
• Establish a disciplined testing cadence, improve measurement in an environment with imperfect attribution and an untrusted CAC, and maintain a weekly scoreboard that makes performance and next steps clear to the entire team

Requirements:

• Strategic and hands-on. You find the insight, set the plan, and execute it using the resources available
• A zero-to-one operator. You have built awareness and customer acquisition for an early-stage business, new venture, or unfamiliar brand
• Experienced in SMB or D2C growth. You understand how to reach individuals or small business owners. B2B enterprise-only experience is unlikely to translate
• Specific and data-driven. You can name the campaigns and channels you owned, the results they produced, and what you did when performance stalled
• Fast and disciplined. You structure experiments to produce useful signals quickly, then scale, revise, or stop based on the evidence
• A clear communicator. You provide frequent, concise updates and make performance, risks, and priorities easy to understand
• AI-native. You use AI to accelerate research, creative development, testing, and execution