Marketing & Growth Manager (m/f/d)

Foodforecast is a tech start-up focused on reducing food waste along the supply chain using artificial intelligence. As a Marketing & Growth Manager, you will be responsible for planning and executing marketing campaigns, improving lead management, and collaborating closely with various teams to drive demand and enhance customer engagement.

Responsibilities:

• Planning, executing and optimizing marketing campaigns across different channels
• Improving how we generate, capture, qualify and hand over leads to Sales
• Setting up clear campaign structures, timelines, KPIs and reporting
• Working with HubSpot to manage campaigns, lists, workflows and lead data
• Working closely with our Marketing Manager to make trade fairs, events and campaigns more structured and measurable
• Helping prepare and follow up on events to increase the impact on pipeline and customer conversations
• Coordinating customer stories, case studies, video content and proof points together with Sales and Customer Success
• Supporting PR, partnerships and referral initiatives where they contribute to our growth
• Identifying practical ways to use AI tools and automation in daily marketing work
• Bringing structure, ownership and a hands-on mindset to marketing projects

Requirements:

• You have several years of experience in B2B marketing, ideally in SaaS, tech, food-tech, retail-tech or a similar environment
• You have experience planning and executing marketing campaigns from start to finish
• You understand how marketing can support Sales and contribute to pipeline
• You are comfortable working with CRM and marketing tools, ideally HubSpot
• You are structured, analytical and enjoy working with KPIs
• You are hands-on and happy to execute, not only create concepts
• You are confident in managing projects, stakeholders and deadlines
• You are interested in AI tools, automation and modern marketing workflows
• You enjoy working in a fast-growing company where not everything is already defined
• You are proactive, pragmatic and want to take ownership
• You communicate clearly and have a very good command of English
• German is a plus