Product Marketing Manager (m/f/d)

Uberall is a company focused on fostering genuine connections between local businesses and people. They are seeking a Product Marketing Manager to develop and execute key areas of product marketing, manage product launches, and drive customer acquisition and retention.

Responsibilities:

• Build product positioning and value-driven messaging
• Lead our product launches - multiple features, across multiple cross-functional stakeholders to ensure our launches are smooth, on time
• Build and deliver sales enablement to our sales teams as well as to our (branded and white label) resellers
• Communicate and promote the value of the Uberall’s ecosystem (technology partners) to our prospects and customers helping us to drive pipeline and increase customer value
• Product content creation: develop one pagers, product website pages, webinar presentations and product education materials to both direct customers and to our resellers’ network
• Build and execute initiatives to drive product usage, adoption and upsell
• Work with the head of Product Marketing to craft strong positioning and messaging, develop our use cases, refine our ICPs, buyer personas
• Understand our customers, their needs, and how Uberall products meet those needs; be one conduit for the voice of the customer across the company
• Work closely with product managers and solution consultants to deeply understand the products, its use cases and how they solve customer pain points
• Maintain strong alignment with brand, content and growth marketing

Requirements:

• 5+ years in product marketing
• Proficiency in value-driven messaging
• The aptitude for managing multiple product launches in a fast paced agile environment with tight deadlines and numerous stakeholders
• Experience in sales enablement, especially for resellers
• Excellent verbal and written communication skills
• Good project management, organizational and analytical skills
• Ability to multitask and prioritize in order to meet deadlines
• Ability to deal with ambiguity and execute with minimum guidance
• Comfortable working fully remote and independently
• Highly self-motivated
• B2B SaaS marketing experience preferred
• Bonus points if you have experience with resellers and technology partners