Marketing Manager, Lifecycle & Growth

Wedgewood Pharmacy is dedicated to improving the lives of animals through customized medication and compassionate care. The Marketing Manager, Lifecycle & Growth will drive customer activation, engagement, retention, and lifetime value across the prescription lifecycle, working cross-functionally to optimize customer journeys.

Responsibilities:

• Develop and execute lifecycle strategies across the customer journey, from onboarding and activation through retention and re-engagement
• Design customer journeys that drive first-fill conversion, repeat prescribing behavior, refill adherence, and long-term loyalty
• Build segmentation, targeting, and personalization strategies to deliver relevant communications and experiences
• Identify opportunities to improve customer engagement and reduce churn across prescriber and pet owner audiences
• Own key growth metrics, including activation, conversion, repeat behavior, retention, and lifetime value
• Partner with Product and Customer Care teams to identify and remove friction across the customer journey
• Develop and execute testing roadmaps focused on improving conversion rates and customer engagement
• Leverage behavioral insights to optimize lifecycle touchpoints and customer experiences
• Lead site merchandising strategies that support customer acquisition, activation, and retention goals
• Manage promotional planning and execution across digital channels
• Optimize product visibility, content placement, and customer pathways to improve conversion and engagement
• Collaborate with Product, Marketing, and Formulary teams to enhance discovery, navigation, and merchandising experiences
• Partner with Data Automation and Business Intelligence teams to develop personalized customer experiences
• Leverage customer behavior, transaction data, and engagement signals to inform journey design
• Ensure a consistent customer experience across website, email, SMS, and other digital touchpoints
• Establish KPIs and performance dashboards across lifecycle and growth initiatives
• Analyze customer cohorts, retention trends, and lifetime value metrics to identify growth opportunities
• Present insights and recommendations to senior leadership
• Continuously evaluate program performance and optimize based on data-driven learnings
• Serve as a key connector between Digital Experience, Data Automation, Marketing, Customer Care, and Business Intelligence teams
• Align stakeholders around shared customer journey objectives and growth priorities
• Champion a culture of experimentation, customer-centricity, and continuous improvement

Requirements:

• Bachelor's degree in Marketing or equivalent relevant work experience
• 7+ years of experience in lifecycle marketing, CRM, growth marketing, e-commerce, or customer retention
• Proven experience developing customer lifecycle strategies that drive measurable business results
• Strong understanding of customer journey mapping, segmentation, personalization, and behavioral marketing
• Cross-functional success managing initiatives involving marketing, product, analytics, and technology teams
• Experience with Salesforce Marketing Cloud/SFCC (or similar), customer data platforms, and marketing automation tools
• Experience with A/B testing, experimentation frameworks, and conversion optimization
• Experience in healthcare, veterinary, pharmacy, subscription, or highly regulated industries