Senior Manager Event Marketing

Ncontracts, headquartered in Nashville, Tennessee, is a leader in integrated risk management and compliance solutions for financial institutions. They are looking for a Senior Manager of Event Marketing to manage their industry conference program, overseeing 100-120 events annually and ensuring successful pipeline contribution and lead generation.

Responsibilities:

• Own the full lifecycle of 100–120 annual industry conferences — from event selection and contracting through onsite execution and post-event follow-up
• Manage national and state association events, tradeshows, speaking engagements, customer summits, field events and new event programming in new verticals
• Evaluate event performance against pipeline and retention benchmarks; make data-informed recommendations on portfolio optimization
• Run quarterly assessments of events and lead generation processes and adjust as needed
• Continually innovate ideas for sponsorship deliverables and activations
• Manage association partner relationships, including contract negotiations, vendor management, and sponsorship fulfillment
• Track and report event ROI, lead generation, and pipeline contribution; use data to optimize the annual event portfolio and inform budget decisions
• Provide coaching, development support, and day-to-day oversight
• Foster a collaborative, accountable team culture consistent with Ncontracts' values
• Serve as the primary Events liaison to the Sales team for industry conference planning and post-event follow-up
• Support post-event lead routing, follow-up accountability, and Salesforce pipeline attribution in partnership with marketing ops
• Assist sales team members with proper lead capturing best practices
• Collaborate with Marketing channels on pre- and post-event campaigns tied to industry events
• Support the Events team with fulfillment of Ngage (Annual User Conference) and other Ncontracts-produced events
• Participate in the Ngage logistics committee; other committees may be assigned as needed
• Assist with pre-con training and onsite coordination for hosted events as needed
• Support annual calendar planning and ongoing event budget management and reconciliation
• Manage project timelines and deliverables to ensure program goals and KPIs are achieved
• Communicate program logistics to key stakeholders to ensure seamless coordination
• Manage pre-con trainings with cross-departmental colleagues to review onsite expectations
• Remain available during events (including nights and weekends) for any onsite troubleshooting needs
• Alert manager about risks and deviations to plan and make recommendations for corrective action
• Oversee event marketing software selection, maintenance, and ongoing continuous improvement (project management platforms, event technology such as iCapture, Cvent, HubSpot, etc.)

Requirements:

• 7+ years of relevant experience planning corporate events, conferences, or marketing programs in a Corporate environment
• Proven ability to manage a high-volume event portfolio with strong attention to detail
• HubSpot and Salesforce experience required; familiarity with Cvent, iCapture, and project management tools (Wrike, Asana, Monday.com, or similar) a plus
• Comfort with AI tools (e.g., Claude) to enhance productivity and workflow efficiency
• Confident managing multiple tasks with strong attention to detail and the ability to prioritize projects in a fast-changing environment while still meeting deadlines
• Dynamic self-starter who takes initiative and is highly reliable
• Strong verbal and written communication skills; polished and professional when dealing with association contacts, vendors, colleagues, and executive management
• Ability to work independently and as part of a team
• Ability to read, analyze, and interpret proposal requirements, contracts, or other legal documents
• Experience with financial institution association events strongly preferred
• People management experience preferred
• Bachelor's degree in business, marketing, hospitality, or related field; CEM or CMP a plus
• Experience in B2B SaaS, fintech, or GRC/compliance technology
• Comfort with data and ROI reporting
• Experience managing to an event quota for pipeline and sales leads
• Familiarity with financial institution regulatory/compliance landscape