Manager, Marketing Analytics

Bonafide Health, LLC is focused on women's health and wellness, and they are seeking a Manager of Marketing Analytics to lead measurement and analysis across various marketing channels. The role involves translating complex data into actionable insights to drive growth and inform strategic decisions.

Responsibilities:

• Own end-to-end marketing performance measurement across paid media, Amazon, and retail channels
• Lead and establish best practices for marketing measurement including MMM, MTA, and incrementality testing
• Develop and maintain dashboards and reporting that track KPIs such as ROAS, CAC, LTV, incrementality, and funnel performance
• Partner closely with the Growth team to evaluate campaign effectiveness and optimize marketing budgets
• Analyze customer acquisition trends by channel, cohort, and product to inform growth strategy
• Provide clear recommendations and insights to senior stakeholders and leadership
• Ensure data quality, consistency, and best practices across marketing analytics methodologies

Requirements:

• 5-8+ years of experience in marketing analytics, growth analytics, or a related role
• Strong background in analyzing paid media performance across platforms such as Meta, Google, Amazon, and TV media
• Proficiency with analytics and data tools including SQL, Python or R, and BI platforms
• Expertise in MMM, attribution, and performance measurement frameworks
• Strong communication skills and ability to manage cross-functional relationships
• Bachelor's degree in a quantitative field or equivalent relevant experience
• Experience working in DTC, omnichannel, or a digitally native brand preferred