Principal Product Designer, Games Discovery

Yahoo is a global media and tech company that connects people to their interests. They are seeking a Principal Product Designer to lead discovery and acquisition experiences across the Yahoo Games ecosystem, focusing on designing engaging surfaces that turn casual visitors into players.

Responsibilities:

• Own the discovery experience for Yahoo Games — designing the surfaces, entry points, and moments that move people from curious to playing
• Make discovery feel worth discovering. Bring a sense of fun, personality, and delight to every surface — from a first impression on Yahoo News to a returning player's daily entry point. The path to a game should feel like part of the game
• Design and optimize acquisition entry points across the Yahoo ecosystem that introduce the right game to the right person at the right moment
• Partner with Marketing, Creative, and other Yahoo surface owners to shape promotional surfaces that convert without feeling like ads
• Work closely with Product, Engineering, and Analytics to define and prioritize discovery opportunities, moving from strategy to shipped experiences
• Use research, data, and experimentation to understand what earns attention and what loses it — then iterate
• Build prototypes and high-fidelity designs in Figma and Claude Code, integrating AI tooling throughout the process to accelerate ideation, automate redundant tasks, and refine user flows from concept to execution
• Use data, user research, and experimentation to iterate and improve designs
• Lead and contribute to design systems and scalable frameworks, leveraging AI-assisted component generation to keep the Yahoo Games experience coherent as it scales
• Participate in playtests and product reviews to stay close to the player perspective that informs your work upstream
• When needed, lean in to support other Yahoo Games initiatives that require Product Design support
• Identify opportunities to integrate AI-driven workflow efficiencies into daily design practices, collaborating with team members on effective AI tool integration

Requirements:

• 10+ years of experience designing consumer-facing digital products, with a track record of shaping product strategy and shipped experiences
• Strong portfolio demonstrating strategic and systems-level leadership across end-to-end product experiences and shipped consumer products
• Experience designing marketing, discovery, or acquisition surfaces — with a track record of moving people from awareness to action
• Familiarity with game mechanics, player motivations, and community dynamics — understanding why people choose certain games, what draws them in, and what keeps them coming back
• Ability to design discovery and acquisition experiences that connect with those instincts
• Strong UX fundamentals, including visual design, interaction design, information architecture, and usability
• Experience designing for desktop and mobile web platforms
• Experience designing discovery or growth surfaces (e.g., feeds, entry points, recommendation modules) that move users from awareness to engagement
• Strong product and analytical mindset, with hands-on experience using A/B testing, experimentation frameworks, analytics, and user insights to shape strategy and inform product direction
• Proven ability to lead cross-functional collaboration with product managers, engineers, and leadership stakeholders to drive product direction and business outcomes
• Exceptional communication and storytelling skills, with the ability to influence product strategy, align cross-functional stakeholders, and advocate for user-centered decisions at multiple levels of the organization
• A strong sense of craft, with the ability to infuse personality, delight, and fun into discovery experiences — making the path to a game feel as rewarding as the game itself
• Hands-on proficiency with design and AI-assisted prototyping tools such as Figma, Cursor, and Claude Code to execute prompt-driven UI generation and rapid functional prototyping
• Experience defining, scaling, or evolving design systems and product frameworks across teams or platforms
• Experience with casual, daily, or puzzle games
• An active relationship with games as a player — curiosity about what makes them compelling, sticky, and worth coming back to