Senior Manager, Institutional Markets

The Princeton Review is a leading tutoring and college admission services company, and they are seeking a Senior Manager of Higher Education, Test Prep, Government, and Libraries Marketing to drive growth initiatives. This role is essential for enhancing Tutor.com’s visibility and market share across various institutional segments.

Responsibilities:

• Develop and lead the company’s HED/TEST PREP/GOV/LIB marketing strategy, partnering with Sales, Customer Success, Product Development, and the Marketing team to set cross-organizational priorities and drive measurable business growth
• Own all planning, execution, and reporting for marketing initiatives that generate leads, accelerate pipeline opportunities, and support customer retention for Higher Ed, Test Prep, Government, and Library segments
• Partner with the Marketing team (events, content, social media, web and operations) to design integrated, data-driven campaigns that elevate brand awareness, nurture prospects, and convert opportunities into long-term partnerships
• Research institutional market trends, buyer needs, customer behavior, and competitive dynamics across Higher Education, Test Prep, Government, and Library sectors
• Leverage marketing intelligence to shape messaging, refine targeting, and develop high-impact campaigns and assets
• Stay informed on emerging needs of adult learners, funding and policy changes, workforce development trends, accreditation, procurement cycles, and sector-specific challenges
• Track and analyze relevant data to evaluate the effectiveness of marketing campaigns and optimize strategies for maximum ROI
• Develop targeted outreach strategies—including email, print, and digital marketing—using analytics to refine segmentation, tailor messaging, and enhance performance
• Collaborate with Creative Services to develop compelling assets, messaging, and differentiated positioning for diverse audiences such as college administrators, librarians, government leaders, service members, adult learners, and test takers
• Direct the development of webinars, virtual events, case studies, articles, and thought leadership pieces in collaboration with Content Marketing, Creative Services, and Marketing Operations to amplify impact and support lead generation and client engagement
• Lead the strategic approach for Higher Ed, Government, Library, and Adult Learning conferences and trade shows in partnership with the Events team, including the booth strategy, speaking engagements, and sponsored events to drive high-quality leads
• Collect and analyze event performance data to assess ROI, guide future strategy, and support budget recommendations
• Work collaboratively across the Marketing team, including close partnership with the Senior Manager of K–12 Marketing, to foster a culture of innovation, alignment, and continuous improvement
• Develop initiatives to engage target stakeholders across all assigned sectors through high-impact content, events, and coordinated marketing efforts
• Manage complex marketing projects, ensuring timely delivery, cross-team visibility, and high-quality execution
• Perform other duties as assigned by the VP of Institutional Marketing

Requirements:

• 5+ years of relevant professional experience in higher education or ed tech marketing, with a strong record of developing and executing high-impact campaigns
• Knowledge of the higher ed, test prep, government, and library landscapes, including institutional priorities, procurement cycles, funding considerations, and market trends
• Skilled in market research and marketing intelligence, using data to refine targeting, shape messaging, and identify new opportunities for growth
• Data-driven marketer with a bachelor's degree and 5+ years of experience who uses analytics and ROI metrics to guide decisions, optimize campaigns, and demonstrate clear results
• Exceptional communicator and storyteller, able to craft compelling content for varied institutional audiences
• Organized, deadline-oriented, and comfortable managing multiple complex projects simultaneously
• Collaborative and inclusive work style, contributing positively to team culture and organizational success
• Balance strategic thinking with hands-on execution, thriving in roles where you develop the plan and roll up your sleeves to execute it
• Systems thinker and strategic marketer, skilled at building efficient processes that support marketing operations and improve campaign performance
• Excel at cross-functional collaboration, working effectively with Sales, Customer Success, Product Development, Creative Services, Marketing, and the Senior Manager of K–12 Marketing to align strategy and drive shared outcomes
• Embodies a growth mindset, continuously seeking to learn, adapt, and innovate in response to evolving market conditions