Performance / Growth Lead Marketing

Gesture is an AI-driven connection company redefining how people and brands engage through tangibility. They are seeking a Performance / Growth Lead Marketing to own their growth and lifecycle marketing end to end, focusing on the performance side and the automated journeys that enhance customer engagement.

Responsibilities:

• Improve CAC, ROAS, and conversion every week across our paid and owned channels
• Run a constant test-and-learn loop on audiences, creative, and offers
• Move budget toward what's working before the rest goes stale
• Own our CRM channels end to end: the journeys that carry someone from their first gift to a lifetime of sending
• Shape and execute customer segments across every CRM channel, from first-time registrants and leads to our highest-value repeat senders
• Build lifecycle journeys across email, push, and SMS: onboarding, repeat-gifting nudges, win-backs, referrals, and loyalty, and rigorously test each one so every message drives results and feels human, without increasing churn
• Identify and run high-value, hypothesis-driven experiments inspired by what the data is telling you
• Keep messaging brand-aligned and improve time-to-conversion, working with the content and design talent on the team to capture new leads at every funnel stage
• Be our CRM-stack expert, and work cross-functionally with Product, Analytics, and Engineering to solve bigger business challenges with well-built customer communication streams
• Lead the scaling of high-leverage channels like refer-a-friend (RAF) and SMS
• Own how we measure campaign performance, customer engagement, and ROI, and turn the key metrics into one clear weekly call on what to do next
• Analyze large datasets to surface customer insights and the real drivers of campaign performance
• Run A/B testing and attribution analysis to sharpen marketing decisions
• Work with our engineering team to get the events, tracking, and data you need from across our platforms (web analytics, CRM, social, and more)
• Pull, clean, and shape data from across our marketing tools so it's ready for analysis and reporting
• Generate the reports, dashboards, and visualizations that show stakeholders what's trending in customer behavior and what's actually working

Requirements:

• 3 to 5+ years hands-on in lifecycle, growth, or performance marketing execution, not advisory, with results you can point to (improved ROAS, CAC, retention, or conversion)
• Start-up experience and a resilient attitude
• Deep CRM and lifecycle expertise: you understand CRM strategy, tactics, and tools, and you know how to move the KPIs that matter
• Fluency with paid social (Meta, TikTok) and marketing automation
• Strong data fluency: comfortable with SQL and with pulling, reading, and shaping your own data, plus analytics / BI tools (e.g., Tableau, Looker)
• An Excel / Google Sheets power user who can build clean, reliable reporting for stakeholders and senior leadership
• Comfortable owning an initiative end to end, from idea to build to launch to analysis, and back again
• A doer's bias to action, with bold ideas and the know-how to get them done: you ship, you don't just plan
• A high degree of intrinsic motivation: you own outcomes without being managed to them
• Experience with any part of our stack: Amplitude, Segment, Branch, Voucherify, or Zoho
• Hands-on with data pipelines / ETL, APIs, or predictive analytics (a real plus, but our engineering team owns the heavy data lifting)
• Familiarity with cloud data platforms (e.g., Snowflake, BigQuery)
• Experience in consumer apps, e-commerce, or DTC, bonus for repeat-purchase, marketplace, or gifting models
• Early-stage or startup experience, comfortable building with imperfect data and tightening it as you go