Product Marketing Manager

ActivTrak is a dynamic, VC-backed company seeking a Product Marketing Manager to shape and execute their go-to-market strategy for software solutions. The role involves translating technical capabilities into value propositions, conducting market research, and enabling sales and customer success teams.

Responsibilities:

• Lead product launch strategies by conducting thorough market analysis, identifying target customer segments, and developing comprehensive positioning and messaging frameworks
• Generate ideas for campaigns and feature development based on customer needs and level of feature interest/impact and new feature capabilities
• Assist with the execution of marketing campaigns
• Own the competitive intelligence program, maintaining deep knowledge of market trends and competitor movements
• Develop a deep understanding of customer pain points and needs through:
• Regular review and analysis of prospect calls
• Conducting win/loss analysis interviews
• Direct customer interviews to understand product value perception
• Analyze and synthesize patterns in customer interactions to inform product positioning and marketing strategies
• Lead market research initiatives to identify emerging trends and opportunities
• Create and maintain comprehensive sales enablement materials including product training, battle cards, and competitive analysis
• Partner with sales and customer success teams to develop tools and resources that drive customer engagement and conversion
• Deliver training sessions to internal teams on new products, features, and competitive positioning
• Establish and track key performance metrics for product marketing initiatives
• Provide regular reports and insights to executive leadership on marketing effectiveness and market dynamics
• Make data-driven recommendations for optimizing marketing strategies and tactics

Requirements:

• 4 years of product marketing experience, preferably in B2B SaaS
• Proven track record of successful product launches and go-to-market strategies
• Experience in developing and executing comprehensive marketing campaigns
• Strong background in sales enablement and customer success support
• Excellence in written and verbal communication
• Demonstrated ability to analyze data and derive actionable insights
• Experience in workforce analytics, productivity software, or related industries
• Experience with product marketing in high-growth SaaS companies
• Understanding of workforce productivity trends and digital transformation