Customer Acquisition Manager

Henry Schein One is a global leader redefining dental practice management, seeking a Customer Acquisition Manager to develop and optimize customer acquisition efforts. This role focuses on executing marketing strategies across various digital channels and collaborating with teams to drive growth and achieve business objectives.

Responsibilities:

• Design and implement comprehensive customer acquisition strategies to attract new leads and customers across various digital channels (Paid Search, Paid Social, SEO, Influencers, Affiliate, etc.)
• Collaborate with digital marketing agency and ensure they remain focused on driving growth for the business and hitting established KPIs
• Drive new customer growth through data-driven analysis of target audiences that align with preferred digital platforms
• Oversee the planning, execution, and optimization of digital marketing campaigns across channels to meet acquisition targets
• Partner with creative team for asset development (video and static ads)
• Analyze campaign performance data and key metrics (e.g., CTR, CPA, conversion rates) to identify trends, insights, and areas for improvement
• Work closely with the Marketing, Creative, CRO, Retention, and Product teams to develop integrated acquisition strategies and ensure alignment with overall business objectives
• Provide customer acquisition and market insights to the larger DP team
• Manage multi-million-dollar media budget, ensuring allocation of funds are based on incremental channel value and maximum ROI
• Set clear objectives and expectations with digital marketing agency. Monitor performance and ROI and hold regular check-ins to ensure that deliverables are met and agency is driving new customer growth
• Oversee content production workflow that involves internal and external stakeholders from ideation to publication

Requirements:

• Typically, 5 to 7 or more years of increasing responsibility in terms of any applicable professional experience
• Typically, a bachelor's degree or global equivalent in related discipline
• 5 or more years of experience owning a budget and driving revenue from Customer Acquisition Marketing
• Experience managing agencies and/or consultants
• Ability to deploy media budget quickly across channels based on performance
• Proven track record of driving efficient digital acquisition performance via flawless campaign execution and thorough ongoing analysis
• Advanced knowledge of Paid Search and Social platforms, including: Google, Bing and Meta
• Proficient with SEMRush, Ahrefs or similar SEO tool
• Strong analytical, communication, and organizational skills
• Proficient in Microsoft Excel, PowerPoint, Word, Outlook
• Strong project management skills, with attention to detail and an ability to effectively prioritize and manage multiple projects
• Communicate effectively with senior management and key stakeholders
• Typically, to advance to a new job level, TSMs must demonstrate professional behavior and should consistently be at the high-end of meeting expectations or consistently exceed expectations
• Experience in healthcare or other regulated industry is a plus
• Master's degree or global equivalent a plus
• May hold one or more industry certifications; professional certification may be required to advance