Cigna Healthcare is seeking a commercially minded leader for the role of Manager, Sales Enablement and Revenue Marketing. This position focuses on driving sales enablement, growth marketing, and revenue performance, overseeing the development of sales playbooks, event content, and campaign performance metrics.
Responsibilities:
- Build and scale sales playbooks for new logo acquisition, expansion/cross-sell, and at-risk client recovery
- Lead Joint Operating Committee (JOC) strategy, turning operational reviews into growth and retention forums
- Support strategic accounts, finalist presentations, and executive client engagements
- Own internal and external event content development and activation (conferences, client summits, JOCs, sales kickoffs)
- Develop deal-level sales assets (pitch materials, client-facing collateral, finalist presentation content)
- Build and monitor campaign performance — track effectiveness, report on ROI, and iterate based on results
- Own training strategy and governance of our enablement platform (Allego)
- Build a structured onboarding program (30/60/90-day) that gets new sellers and account managers to first deal faster
- Build role-based learning programs that improve selling skills, executive communication, and product positioning
- Build coaching frameworks that frontline managers can use to reinforce skills day-to-day, separate from formal training content
- Provide hands-on support to sellers and account teams preparing for high-stakes client conversations
- Curate and govern the enablement content library so assets stay current, easy to find, and aren’t duplicated across teams
- Evaluate and manage the enablement technology stack (CRM, content management, sales intelligence) to keep tools integrated and adopted
- Serve as the formal liaison between Sales and Marketing/Product — ensuring messaging stays aligned and new product/feature knowledge reaches sellers quickly
- Lead and develop a small team across enablement, content, and training
- Set priorities based on revenue impact, client risk, and scalability
- Use CRM data, market intelligence, and client trends to surface growth opportunities and retention risks
- Translate insights into actionable recommendations, not just reporting
Requirements:
- Bachelor's degree or healthcare, payer, or healthcare services experience
- 7+ years in sales enablement, marketing, account management, client success, revenue operations, or commercial strategy
- Experience building sales/marketing collateral and managing event or campaign execution
- Track record influencing executive stakeholders
- Strong business acumen; comfortable using data to drive decisions
- Experience leading initiatives across multiple stakeholder groups
- Experience leading JOCs or executive business reviews
- Salesforce and Allego experience
- Experience owning event activation and campaign performance analytics