Customer Advocacy Marketing Manager

Marvel Marketers is a global Marketing Automation, Digital Marketing, Experience Management, and ABM Consultancy. The Customer Advocacy Marketing Manager will manage a customer advocacy and references program, capturing customer stories and creating engaging content to support marketing campaigns and business objectives.

Responsibilities:

• Collaborate with cross-functional teams, including marketing, product marketing, and sales, to identify customer success stories, cultivate customer relationships, and develop engaging content that showcases real-world use cases
• Manage a content calendar, coordinating customer interviews across in-person, virtual, and agency-supported formats while ensuring all content aligns with established storytelling standards and brand guidelines
• Partner with digital and web teams to ensure customer stories are prominently featured across key website experiences, including product pages, customer story libraries, and supporting resources
• Maintain and enhance standard operating procedures to support a consistent pipeline of customer nominations, ensure stories are properly tracked and documented, and maximize their use across marketing and sales initiatives
• Analyze content performance and program metrics to identify trends, recommend improvements, and prioritize future customer storytelling opportunities based on business needs and engagement data

Requirements:

• Bachelor's degree or equivalent practical experience
• 4+ years of experience in B2B marketing, customer advocacy, public relations, content marketing, or technology marketing
• Experience creating and managing content while collaborating with cross-functional stakeholders and external partners
• Experience marketing to enterprise audiences, including IT decision-makers, executive stakeholders, and sales organizations
• Strong understanding of AI and generative AI technologies and their applications within enterprise environments
• Proven ability to build and maintain relationships with customers and strategic partners
• Excellent project management skills, with the ability to manage multiple complex initiatives simultaneously
• Exceptional writing, editing, communication, and storytelling skills, with the ability to translate technical concepts into compelling content for diverse audiences
• Experience managing agency and vendor relationships