Senior Marketing Manager

Xero is a company focused on providing accounting software solutions, and they are seeking a Senior Marketing Manager to drive multi-channel marketing campaigns for their Accounting and Bookkeeping Partners and Small Business customers in the US. The role involves collaborating with various teams to create actionable strategies that enhance brand awareness and customer conversion.

Responsibilities:

• Developing and executing multi-channel go-to-market strategies for accounting and bookkeeping partners as well as small business segments
• Partnering with product marketing to launch new features, value propositions, and payment solutions in the US market
• Building and analyzing Salesforce and Tableau campaign reports to track sales pipelines and optimize lead generation
• Refining partner enablement content and sales presentation tools tailored to different firm sizes and tiers

Requirements:

• Extensive background in B2B marketing within SaaS or technology sectors, with a focus on partner marketing and account-based strategies
• Demonstrated ability to plan, implement, and optimize multi-channel campaigns spanning digital, email, content, and events
• Strong track record of using data, Salesforce analytics, and marketing automation tools to track performance and influence business decisions
• Exceptional cross-functional collaboration skills, with ease in aligning sales, product, and leadership stakeholders around clear outcomes
• Strong commercial acumen and a customer-focused approach to building tailored messaging and campaigns