Lead, Business Analysis

Moniepoint Inc. is Africa’s all-in-one financial platform, helping 20 million businesses and individuals access seamless payments, banking, credit, cross-border, and business management tools each month. The role of Lead, Business Analysis involves using data to drive strategic decisions, manage a high-performing analytics team, and collaborate with various stakeholders to optimize business metrics and drive growth.

Responsibilities:

• Build a disciplined, exceptional analytical team. Develop and execute a comprehensive data and analytics roadmap and strategy
• Hire, develop, and retain a high-performing team of analytics professionals
• Drive the generation of actionable insights from data to support various business functions, including product, operations, marketing and engineering
• Partner with growth, product, and engineering managers to ensure we collect the right data for meaningful business insights
• Create and maintain the yearly forecast and budget for your products
• Define the product's growth plan and lead execution across the entire funnel from acquisition through to monetisation and retention
• Own and optimise specific business metrics or commercial goals, covering the entire funnel from new user acquisition through conversion, activation, retention, and expansion
• Perform detailed product analysis covering the product management funnel with all its aspects, implementing changes into the buying funnel to improve conversion
• Design and execute A/B testing programs to optimise sales and conversion rates/adoption at each funnel stage
• Lead testing and optimisation efforts for the conversion funnel across offline and online channels, prioritising tests that drive the biggest business impact
• Improve the product's design and deploy experiments to improve lifetime value (LTV) and decrease churn
• Use deep, flexible, and comprehensive analytics covering the entire funnel from marketing acquisition to product usage
• Analyse user behaviour to improve the sales funnel and increase conversions, using advanced analytics to assess campaign performance and refine strategies
• Define and track growth metrics including customer acquisition cost (CAC), activation rate, retention rate, payback time, and revenue per customer
• Conduct cohort analysis and journey mapping to identify bottlenecks and optimisation opportunities

Requirements:

• +5 years in Analytics and Analytics Management
• 2+ years in a management role managing teams and driving strategic initiatives
• Proven track record in a consumer-FMCG environment, preferably in a CPG or fintech environment
• Deep experience scaling product businesses, with demonstrated ownership of significant revenue targets
• Strong analytical skills with ability to drive metrics and benchmarks, plus experience with growth experiments, A/B testing, and funnel optimisation
• Deep SQL knowledge
• Proficiency in product analytics tools (Mixpanel, Grafana, Tableau, Looker, etc)
• Deep understanding of data analytics, user behaviour analysis and segmentation
• Strong communication skills to interact with teams, stakeholders, and users through verbal presentations, written reports, and visual media
• Proven ability to build, mentor, and scale high-performing product teams
• Expertise in data analytics tools and digital marketing platforms with the ability to manage and mentor teams of marketers, analysts, and designers
• Strategic thinker with strong commercial awareness and business acumen
• Advanced degree in Business or STEM
• Experience in Growth Analytics, Product analytics, Credit risk analytics
• Background in both mass-marketing and product-led growth models
• Experience managing P&L or budget responsibility