Senior Account Based Marketing Manager

UiPath is committed to creating category-leading enterprise software that unleashes the power of automation. They are seeking a Senior Account Based Marketing Manager to drive strategic marketing initiatives targeting high-value enterprise accounts, working closely with Sales, Marketing, and Customer Success teams to create personalized, multi-channel campaigns that accelerate pipeline growth and revenue.

Responsibilities:

• Develop and execute comprehensive ABM strategies for tiered strategic accounts
• Partner with sales leadership to identify, prioritize, and build account plans for strategic accounts
• Create personalized marketing campaigns that align with account-specific business objectives and buying journeys
• Design and implement multi-channel engagement strategies including digital, events, direct mail, and executive engagement working with various stakeholders and departments
• Orchestrate integrated campaigns across email, social media, content, events, and advertising
• Develop account-specific content and messaging that resonates with key stakeholders and decision-makers
• Manage campaign budgets and optimize investments across channels for maximum ROI
• Track and report on campaign performance, pipeline influence, and revenue impact
• Work closely with BDRs, Field Marketing, and Customer Success, Account Executives to align on account strategies
• Collaborate with Content, Product Marketing, and Creative teams to develop compelling account-specific assets
• Partner with Marketing Operations to ensure proper tracking, attribution, and reporting
• Establish KPIs and success metrics for ABM programs
• Leverage generative AI platforms (ChatGPT, Claude, Copy.AI) to develop personalized, high-performing content for account-based marketing programs; analyze content performance metrics and engagement data to continuously optimize messaging, creative assets, and campaign effectiveness across target account segments
• Analyze campaign performance and provide actionable insights for continuous improvement
• Leverage intent data, engagement metrics, and sales feedback to refine targeting and messaging
• Report on pipeline generation, velocity, and revenue attribution

Requirements:

• 5-7 years of B2B marketing experience with at least 3 years focused on Account Based Marketing
• Proven track record of driving pipeline and revenue through ABM programs in enterprise software or technology companies
• Deep understanding of ABM methodologies, tools, and best practices
• Experience with marketing automation platforms (e.g., Marketo) and ABM tools (e.g., 6sense)
• Strong analytical skills with ability to interpret data and translate insights into action
• Excellent project management skills with ability to manage multiple campaigns simultaneously
• Outstanding communication and presentation skills
• Candidates must be authorized to work in the United States for this role