Customer Marketing Manager

Filevine is a Legal AI company delivering Legal Operating Intelligence for the future of legal work. As the Customer Marketing Manager, you will own the narrative of what happens after a customer joins Filevine, focusing on nurturing and scaling the customer base to transform legal professionals into vocal advocates.

Responsibilities:

• Build the Bench: Scale a world-class customer reference program that turns Filevine’s power users and AI adopters into vocal advocates, reference calls, and case study stars
• Sourcing and Creation: Personally interview customers to write compelling, ROI-driven case studies, video scripts, and user testimonials highlighting the power of LOIS and our core platform
• Upsell opportunities within GTM: Collaborate with events, webinar, and product teams to promote product launches or events to Filevine’s customer base
• Customer Adoption Campaigns: Design and execute engagement campaigns (newsletters, user groups, webinars) aimed at increasing platform adoption, feature utilization, and overall customer lifetime value (LTV)
• User Content Creation: Develop customer-facing collateral, adoption toolkits, and release communications that simplify complex legal-tech workflows for existing users

Requirements:

• 7+ years of customer marketing, advocacy, or lifecycle marketing experience in B2B SaaS (legal-tech or AI-tech experience is a significant plus)
• Obsessive Customer Curiosity: You love listening to customer calls, understanding user friction points, and finding the human-interest angles behind data-driven workflows
• Exceptional Storytelling: A proven track record as a strong writer who has personally drafted compelling case studies, customer newsletters, and promotional content
• Cross-Functional Execution: Demonstrated ability to coordinate project workflows across Customer Success, Account Management, and traditional Marketing teams
• Program Management: You have managed customer programs for advisory boards, surprise & delight, or industry events
• Demonstrated experience executing multi-stage email campaigns and customer journeys within HubSpot or similar marketing automation platforms
• Bachelor's degree in Marketing, Communications, Business, or a related field