Senior Product Marketing Manager

Overstory is a company focused on addressing the climate crisis through innovative technology aimed at enhancing electrical grid resilience. They are seeking a Senior Product Marketing Manager to lead product marketing efforts, including positioning, messaging, and sales enablement, while collaborating with various teams to drive market success.

Responsibilities:

• Own Overstory's core positioning and messaging, from category narrative to product-level value propositions
• Shape the language that defines how utility leaders understand wildfire risk, vegetation-related risks, and the cost of inaction
• Lead pricing, packaging, and GTM strategy for new and existing products, including custom deals with complex, multi-stakeholder buying dynamics
• Build the sales enablement materials (battlecards, pitch narratives, ROI models) that support a sales team navigating long cycles across vegetation managers, engineers, and C-suite. Train reps on how to use them and stay close enough to deals to know when they're not working
• Partner with product and sales leadership on go-to-market decisions; owning product launches end to end, structuring pilots, and determining how to enter new segments
• Run win/loss analysis and competitive intelligence programs to inform how we sell and how we position
• Mentor early career team members including product marketing, content marketing and field marketing

Requirements:

• 7+ years in product marketing, with meaningful experience in B2B enterprise software, ideally with long sales cycles and multi-stakeholder buying processes
• Demonstrated ability to write for highly technical audiences and craft sharp, accessible narratives for product demos, executive briefings, and field sales conversations
• Demonstrated use of AI in day-to-day work and has integrated AI tools into daily workflows
• Experience building and delivering sales training including running enablement sessions, coaching reps, and iterating based on what lands in the field
• Comfort with complexity: custom deals, non-standard packaging, and sales motions that require significant coordination across internal teams
• Strong strategic instincts. You can zoom out to shape category narrative and zoom in to wordsmith a one-pager. You know when each is needed
• Experience supporting a company through a major product or new market launch
• A builder's mindset. You're energized by the opportunity to define a function, not frustrated by the absence of a playbook
• Experience in the utility, energy, or climate tech space
• Familiarity with the regulatory and operational pressures facing electric utilities — particularly around wildfire risk, vegetation management, or grid reliability
• Experience building a product marketing function