Senior Sales Development Representative, IP Solutions - Americas

Sun IP is a technology-enabled provider of global intellectual property services, supporting law firms and corporate IP teams. They are seeking a Senior Sales Development Representative to drive new business growth through outbound prospecting and lead qualification, while collaborating closely with Senior Account Executives to build a robust sales pipeline.

Responsibilities:

• Execute targeted outbound campaigns across phone, email, and LinkedIn to net new prospects within law firms and corporate IP departments
• Build and maintain prospecting lists aligned with Sun IP’s ideal customer profile and territory plans
• Personalize outreach with research on target accounts, individual buyer pain points, and current market dynamics
• Maintain a consistent volume of daily prospecting activity to sustain pipeline coverage
• Conduct introductory conversations with prospects to surface IP service needs and pain points
• Qualify opportunities against defined criteria including buyer authority, current provider, portfolio size, and timing
• Qualify inbound leads sourced through marketing, events, and other channels using the same criteria applied to outbound prospects
• Capture detailed notes and context to enable a smooth handoff to Senior Account Executives
• Set qualified meetings between prospects and Senior Account Executives
• Brief Senior Account Executives on prospect background, pain points, and agreed next steps
• Own pre-meeting confirmation and post-meeting follow-up until the Senior Account Executive takes over the deal
• Attend industry conferences and trade shows in support of the Sales team
• Staff booths and represent Sun IP to event attendees
• Conduct on-site outreach, capture lead information, and schedule follow-up conversations
• Partner with Marketing and Market Development to maximize lead generation at events
• Maintain accurate activity logging, contact records, and opportunity stage information in CRM
• Follow structured prospecting cadences and outreach sequences
• Participate in regular pipeline reviews, territory planning, and outbound strategy discussions

Requirements:

• Minimum of 3 years of sales experience, including outbound prospecting or business development
• Proven track record of meeting or exceeding meeting setting and qualified pipeline targets
• Comfort with high-volume outbound activity across multiple channels
• Strong written and verbal communication skills
• High level of activity, resilience, and consistency
• Curiosity and discipline to research prospects and personalize outreach
• Ability to operate effectively in a structured, metrics-driven sales environment
• Proficiency with Salesforce, Outreach, LeadIQ, and LinkedIn Sales Navigator
• Coachability and growth mindset
• Maintain awareness of IP industry trends and market developments
• Willingness and ability to travel 30 to 35% of working time for conferences, trade shows, and industry events
• Occasional travel for internal meetings and team collaboration
• Experience in intellectual property services (patent and trademark renewals, filings, translations, recordals) is strongly preferred
• Experience selling into or working with law firms and corporate IP teams is strongly preferred