Senior Email Marketing Manager - Remote Work

BairesDev is a leading technology solutions company that delivers cutting-edge projects to major clients. They are seeking a Senior Email Marketing Manager to lead the strategy and execution of email marketing programs, driving impact across acquisition, engagement, and retention goals.

Responsibilities:

• Develop and own the email marketing strategy, aligning programs with broader demand generation and lifecycle objectives
• Plan, build, and deploy email campaigns including newsletters, promotional sends, nurture sequences, and triggered flows
• Define audience segmentation strategies and personalization approaches to improve relevance and performance
• Lead A/B and multivariate testing programs across subject lines, content, send times, and CTAs
• Monitor and maintain email deliverability, list hygiene, and compliance with CAN-SPAM and GDPR regulations
• Analyze campaign performance data and report on key metrics including open rates, click-through rates, conversions, and revenue influenced

Requirements:

• 4+ years of experience in email marketing or marketing automation
• Deep expertise in email marketing platforms such as HubSpot, Marketo, Salesforce Marketing Cloud, or Klaviyo
• Strong understanding of audience segmentation, behavioral triggers, and personalization techniques
• Proven track record of improving email performance through systematic testing and optimization
• Solid knowledge of email deliverability best practices and compliance requirements