Fire&Spark is a pioneering AI Search agency that is experiencing explosive growth. They are seeking an elite Sales Development Representative to transform their thought leadership into high-value client relationships and generate qualified sales pipelines from various events and outreach strategies.
Responsibilities:
- Transform 12-15 annual speaking engagements and 6 to 8 live events into high-value MQL pipelines
- Develop and execute sophisticated pre-conference, at-conference, and post-conference outreach and engagement strategies
- Build ROI calculations and strategic justifications for conference attendance and sponsorship opportunities
- Organize and lead conference teams to maximize HubSpot contact acquisition and MQL generation
- Design and implement multi-touch nurture campaigns to convert our 10k+ email subscribers into qualified leads
- Create "hand-crafted" email sequences with deep, personalized enrichment that lead with value and compel meaningful engagement
- Build sophisticated audience segmentation strategies based on conference attendance, content engagement, and behavioral data
- Develop webinar follow-up sequences that convert attendees into qualified prospects
- Leverage Clay, Claude or similar tool or workflow, data enrichment tools (Zoominfo, Apollo, etc.), or other automation platforms to build targeted prospect lists
- Implement sophisticated scraping and data enrichment workflows to identify high-value prospects
- Create automated nurture sequences that feel personal and value-driven
- Build and maintain complex lead scoring models and attribution tracking
- Work with other members of the marketing team to develop dashboards and reports that track SDR pipeline performance and campaign effectiveness
- Build and maintain automation workflows that scale personalized outreach
- Generate a minimum of 10 high-quality MQLs per month after initial ramp period
- Proactively identify and propose new offer opportunities, strategic partnerships, and market analysis
- Cultivate relationships with industry influencers, conference organizers, and strategic partners
- Develop thought leadership amplification strategies that extend our industry reach
- Build and maintain relationships with decision-makers at enterprise-level prospects
Requirements:
- 5+ years of B2B sales development with demonstrated success generating MQLs for professional services ($100K+ deal sizes)
- Advanced proficiency CRM management, marketing automation, custom reporting, and complex workflow creation
- Hands-on experience with Clay, Claude, data enrichment tools, scrapers, and automation platforms
- Proven ability to convert speaking engagements, virtual events, webinars, and thought leadership content into qualified leads
- Experience developing and executing conference-based lead generation strategies with measurable ROI
- Advanced proficiency in Excel, Google Suite, data visualization tools, and analytics platforms
- Genuine passion for helping prospects and building long-term business relationships
- Ability to see the big picture and develop sophisticated multi-channel campaigns
- Takes initiative to identify opportunities and propose solutions without being asked
- Thinks outside the box and challenges conventional approaches
- Focuses on quality metrics over vanity metrics—engagement over opens, conversations over clicks
- You don't just use AI tools, you build with them—constantly testing new ways to make prospecting and outreach faster, smarter, and more personal
- Experience with advanced automation platforms (n8n, Make)
- Proficiency with Apify, Phantom Buster, or similar data extraction tools
- Experience with AI-powered content personalization
- Knowledge of SEO/content marketing industry trends and key players
- Background in marketing agencies, particularly AI Search or SEO or content marketing
- Experience working with enterprise-level B2B prospects
- Track record of successful expertise-lead generation in professional services