Marketing Operations Manager

Pager Health redefines how members navigate to care and wellness, validated by clinicians and powered by AI. The Marketing Operations Manager will lead and optimize the marketing infrastructure and automation strategy, driving acquisition through various channels and improving campaign effectiveness through data-driven insights.

Responsibilities:

• Own the administration, optimization, and governance of our primary marketing platforms (e.g., HubSpot) and their integration with our CRM (e.g., Salesforce)
• Lead marketing automation strategy, including nurture programs, lead routing, scoring, list hygiene, segmentation, and lifecycle management for complex buying groups
• Oversee the optimization of our WordPress site lead capture, including landing page creation, A/B testing, user journey mapping, and conversion rate improvements
• Partner with Sales team to improve lead management processes and reporting
• Own and execute all email marketing campaigns, sends, testing, and optimization
• Leverage third-party data sources, including ZoomInfo and other enrichment platforms, to improve targeting and campaign effectiveness
• Support account-based marketing programs through audience targeting, campaign execution, and reporting
• Build audience segments and nurture programs that drive engagement and pipeline growth
• Build and maintain HubSpot multi-touch attribution models and dashboards, and reporting that measures campaign, channel, and full-funnel performance
• Provide actionable insights and recommendations to Marketing and Growth leadership
• Establish testing frameworks to improve campaign performance over time
• Own digital demand generation programs across paid search, paid social, display, retargeting, and other acquisition channels
• Manage technical setup, execution, optimization, and reporting
• Monitor performance metrics and continuously improve conversion rates, lead quality, and ROI
• Identify new channels, audiences, and growth opportunities
• Serve as the marketing owner for Braze
• Serve as support to our company Braze owner; partner with internal teams to develop automated, triggered, and personalized engagement journeys, as needed

Requirements:

• 3+ years of dedicated marketing operations experience, with a strict requirement for B2B experience navigating complex, long sales cycles and multi-stakeholder buying journeys
• Expertise with marketing automation and CRM integrations; HubSpot certification required
• Strong analytical skills with experience building dashboards and translating data into action; strong attention to detail
• Experience owning and optimizing paid digital marketing programs
• WordPress site optimization and conversion rate testing experience
• Hands-on experience with Braze or similar customer engagement platforms
• Strong understanding of B2B lead generation, lead management, nurture strategies, and funnel optimization
• Experience supporting account-based marketing programs
• Experience leveraging third-party marketing and prospecting data, including ZoomInfo or similar platforms
• Excellent project management, communication, and cross-functional collaboration skills
• Google Ad and LinkedIn Ads certifications preferred
• Experience working in healthcare, health tech, SaaS, or other B2B technology environments preferred
• Bachelor's degree in Marketing, Business, Communications, or related field preferred