Senior Manager, Demand Generation & Field Marketing

Inspectorio is the leading AI-powered supply chain platform optimizing performance, building resilience, and providing intelligence across production chains for global brands, retailers, and their multi-tier suppliers. As Senior Manager, Demand Generation & Field Marketing, you will own the strategy and execution of pipeline generation across all channels, focusing on field marketing and events. You will lead a high-performing team to design programs that effectively convert prospects from awareness to opportunity.

Responsibilities:

• Own the full demand gen funnel end to end, including metrics, lead management, and reporting that connect all channels to pipeline and revenue
• Lead strategy and execution across email, paid search/social, webinars, and organic social to extend field marketing's reach
• Design bold, creative campaigns and content that cut through market noise
• Own the full lifecycle of field events and partner activations, from strategic selection and budget to onsite execution and post-event pipeline follow-through
• Treat every event as a high-ROI demand generation vehicle with clear pipeline attribution, integrated into the broader demand gen strategy
• Build a repeatable field marketing playbook that scales as Inspectorio's event footprint grows
• Embed AI tools systematically to automate repetitive tasks, generate high-converting copy and creative, analyze data, and personalize outreach at scale
• Continuously evaluate new AI-driven marketing technology to keep our demand gen engine ahead of the market
• Build Inspectorio's demand generation function from scratch, including processes, tools, and playbooks that scale with the business
• Set marketing strategy that ladders up to company-wide revenue goals, and partner closely with Sales, Product, and executive leadership

Requirements:

• 5+ years in B2B SaaS marketing, with direct ownership of demand generation and field marketing programs
• Proven ability to turn field marketing and events into measurable, attributable pipeline, with fluency in metrics like cost per opportunity and pipeline contribution
• Solid experience across digital demand gen channels (email, paid search/social, webinars) as a complement to field marketing
• Hands-on use of AI tools in daily marketing work, including automation, content generation, personalization, and data analysis
• A highly creative mindset paired with strong analytical rigor, able to show campaigns that were both bold and measurably effective
• Strong cross-functional collaboration skills, particularly with Sales and executive leadership
• Based in Americas and has the willingness and ability to travel to the USA for events (approximately 20-25%)