Manager, Applied AI Solutions & Enablement, Marketing

Lyft is a company focused on serving and connecting people, and they are seeking a hands-on applied AI lead to enhance their Marketing through AI transformation. The role involves building practical AI-powered solutions, partnering with various teams, and ensuring the adoption of AI tools to improve marketing workflows and efficiency.

Responsibilities:

• Build on Lyft Marketing’s existing AI foundation by identifying the next wave of high-impact AI and automation opportunities across Creative, Growth, Brand, Media, Product Marketing, and Marketing Operations
• Partner with marketing teams to evaluate manual, repetitive, or inefficient workflows and determine where AI tools, agents, automations, or process redesign can improve speed, quality, and scalability
• Translate marketing needs into clear problem statements, success metrics, workflows, and solution requirements before moving into build and implementation
• Serve as the embedded AI expert for Marketing, helping teams understand what is possible, what is practical, and where AI can create real operational leverage
• Design, prototype, and launch internal AI-powered tools, agents, automations, and workflows that support marketing use cases such as campaign planning, creative briefs, research, asset production, localization, QA, reporting, intake, and launch readiness
• Integrate AI workflows into the tools and systems Marketing already uses, such as project management platforms, creative tools, DAMs, collaboration tools, data analytics systems, and automation platforms
• Create scalable templates, prompt systems, reusable workflows, and internal playbooks that allow teams to move faster while maintaining brand, legal, and operational standards
• Work closely with IT, Security, Legal, and Data teams to ensure AI workflows are secure, compliant, and aligned with Lyft’s internal policies
• Democratize data access needs for Marketers through integrations
• Lead AI enablement for the Marketing organization through hands-on training, team workshops, office hours, documentation, and practical 'how-to' guides
• Help teams adopt GenAI-first ways of working by pairing directly with marketers, creatives, operators, and agency partners on real workflows
• Drive measurable adoption of AI tools and workflows by tracking usage, time savings, quality improvements, team feedback, and reuse across marketing functions
• Build confidence and capability across the organization so more marketing team members can safely and effectively use AI in their day-to-day work
• Develop a repeatable intake, prioritization, and delivery model for AI use cases across Marketing
• Create standards for evaluating new AI opportunities, including business value, effort, risk, scalability, and adoption potential
• Document solutions in a way that supports reuse, maintenance, and long-term scalability across teams
• Partner with Marketing leadership to report on progress, impact, risks, and future opportunities for AI transformation
• Develop governance frameworks including international governance best practices
• Work across Marketing, Creative, Growth, Product, Legal, IT, Security, Procurement, and external vendors to ensure AI solutions are practical, secure, and aligned with Lyft’s broader business goals
• Partner with creative and agency teams to identify where AI can improve production workflows, reduce manual execution, and unlock more efficient content development
• Collaborate with Marketing Operations to connect AI workflows into existing campaign planning, intake, review, approval, and launch processes