Product Marketing Manager

Blee is an AI-first marketing content compliance platform serving customers across regulated industries. The company is hiring its first product marketer to own messaging and positioning, build ICP and persona work, create sales enablement from scratch, run customer insights, and lead go-to-market for launches.

Responsibilities:

• In your first six months, you'll rewrite our core narrative for our top three industries, build the ICP and persona work that sales is currently improvising around, and create the sales enablement layer from scratch—the decks, narratives, objection handling, and competitive positioning that don't exist yet in any usable form—and get close enough to customers that you can predict what they'll say before they say it
• After that, the job is whatever the company needs most—competitive positioning, sales enablement that actually gets used, launch playbooks, category-defining content
• Own messaging and positioning across our core industries—financial services first, then healthcare, beauty, and beyond
• Build the ICP and persona work for our split buyer/user dynamic (legal and compliance buy; marketing uses)
• Create the sales enablement foundation from scratch—decks, narratives, one-pagers, objection handling, competitive positioning
• Run a customer insight engine—regular conversations with customers and prospects that feed messaging, content, and product
• Lead go-to-market for new product and feature launches as they come
• Partner with content, social, events, and web to keep the story consistent everywhere it shows up

Requirements:

• Five-plus years in B2B product marketing, with at least one tour at an early-stage company where you built from scratch rather than inheriting a playbook. You've sold to technical or regulated buyers before—legal, compliance, security, finance, infosec, something in that family. You know what it's like when the buyer and the user are different people with different incentives
• You write well. Not "marketing well"—actually well. You have opinions about language, you can tell the difference between a real insight and a reframed feature, and you've probably killed more decks than you've shipped
• You look past templated SaaS messaging and buzzwords to find the real narrative and you think most positioning could be much more bold. You have a point of view on what good looks like
• You're comfortable being the PMM voice in a room full of product, sales, and customer success people—and comfortable being wrong out loud when someone has a better idea
• For roles based in the US, applicants must have authorization to work for any employer. We are unable to sponsor or take over sponsorship of an employment Visa at this time
• Bonus if you've done category creation before
• Bigger bonus if you've worked in or around regulated industries