Digital Marketing Manager

Saluda Medical is a commercial-stage medical device company focused on developing treatments for chronic neurological conditions. They are seeking a Digital Marketing Manager to own and execute their global digital marketing strategy, engaging multiple stakeholders and ensuring initiatives support education and therapy adoption in a regulated environment.

Responsibilities:

• Own and execute the global digital marketing strategy for defined customer segments, including implanting physicians, referring clinicians, patients, societies, and payors
• Partner with global marketing and commercial teams to identify digital opportunities that support therapy education, adoption, and commercialization
• Act as the digital marketing lead for key initiatives, campaigns, and product or therapy launches
• Develop and manage messaging, content, and execution across digital channels, including website, social media, and digital education and sales enablement tools
• Ensure all digital content aligns with brand, clinical, and regulatory requirements
• Lead digital engagement planning around major conferences, tradeshows, and campaigns in coordination with broader marketing efforts
• Own website development and ongoing optimization in partnership with internal and external teams
• Lead SEO strategy and implementation to improve visibility, relevance, and quality of traffic
• Ensure digital platforms are scalable, compliant, and optimized for user experience
• Define, track, and report digital marketing KPIs, including engagement, traffic quality, campaign effectiveness, and audience segmentation
• Use data and insights to optimize digital campaigns and inform content and channel strategy
• Partner with cross‑functional analytics, CRM, or commercial operations teams where applicable
• Lead digital brand and graphic design strategy in partnership with internal teams and external agencies
• Own and maintain digital brand and design guidelines to ensure consistency and quality across channels
• Serve as a key contributor to the global marketing team, collaborating across functions and geographies
• Lead digital initiatives by coordinating stakeholders, timelines, and deliverables across regions
• Manage complex projects and programs with multiple internal and external contributors

Requirements:

• 5+ years of experience in digital marketing, communications, or related roles
• Experience marketing medical devices or healthcare products strongly preferred
• BA/BS in engineering, health sciences, marketing, business, or communications
• MBA preferred
• Website development and management, including SEO best practices
• Social media content development, execution, and performance measurement
• Experience managing digital channels in a regulated or complex B2B/B2B2C environment
• Strong analytical skills with the ability to segment audiences and measure campaign effectiveness
• Knowledge of neuromodulation or spinal cord stimulation
• Experience in medical device upstream product marketing or therapy development
• Experience supporting global product launches and commercialization
• Understanding of implantable medical device clinical and regulatory environments
• Familiarity with the relevant customer base (HCPs, patients, payors)
• Willingness to travel up to 30–50%