Lifecycle & Email Marketing Manager

Fresh Prints is seeking a Lifecycle & Email Marketing Manager to enhance their email and SMS marketing strategies. The role involves owning all aspects of campaign content and lifecycle flows, ensuring the messaging resonates with a college-age audience while monitoring performance metrics to drive engagement.

Responsibilities:

• Own email and SMS conceptualization — final say on subject lines, preview text, headers, body, and CTAs across all of Fresh Prints' major marketing moments
• Work with our brand and creative teams on design and copy so every send feels on-brand
• Develop a campaign content calendar that ladders into the broader marketing calendar, so email and SMS amplify the right message at the right time
• Own A/B testing for subject lines, content approaches, and CTAs — with the discipline to learn from the results and apply them
• Write messages that resonate with a college-age audience: content that feels like it's actually written for them, not generic marketing
• Own the strategy and content for Fresh Prints' lifecycle flows: welcome series for new subscribers, post-purchase nurture, cart and browse abandonment, re-engagement, and win-back — across email and SMS
• Audit the existing lifecycle program, identify gaps, underperforming flows, and moments in the customer journey where we're leaving engagement on the table
• Own segmentation: define the audiences and journey logic that decide who gets what, when
• Write and test improved lifecycle content, and build flows that feel like a conversation with the customer, not a sequence they got dropped into for checking a box
• Monitor deliverability and engagement metrics — open rates, click-through rates, unsubscribe rates, spam complaints, bounce rates — and maintain a healthy sender reputation
• Follow email and SMS deliverability best practices: list hygiene, warm-up protocols, segmentation for engaged vs. unengaged audiences, suppression management, and compliance
• Report on performance on a regular cadence — what's working, what isn't, and what you're changing based on the data
• Bring a point of view: not just "open rate was 28%," but "here's what that tells us about the subject-line approach, and here's what I'm testing next"

Requirements:

• 4-8 years of experience in email, lifecycle, or CRM marketing, or a closely related role where writing was a primary responsibility
• Hands-on experience with an ESP or marketing automation platform (Iterable, Klaviyo, HubSpot, Braze, or similar)
• Demonstrated understanding of lifecycle programs: welcome series, post-purchase flows, re-engagement, cart abandonment, and the segmentation logic behind them
• Comfort with email/SMS performance metrics — open rate, CTR, unsubscribe rate, deliverability indicators — and the ability to draw real insight from them
• Basic HTML/CSS comfort for email (able to troubleshoot and adjust templates)
• Strong written communication — you write clearly and with personality, not in marketing speak
• Experience writing for a consumer audience is a strong plus; B2C or DTC background preferred over B2B or enterprise
• SMS platform experience a plus