Marketing and D2C Manager

RMX Industries Pvt. Ltd. is seeking an experienced D2C E-Commerce Manager to own and grow their direct-to-consumer and drop-ship channel business across North America. The role involves building a multi-year channel growth roadmap and optimizing product data and content syndication to drive significant revenue growth.

Responsibilities:

• Own revenue, margin, and P&L performance for drop-ship e-commerce channels (Lowe's, Home Depot, Walmart, Wayfair, Amazon, and emerging partners) across North America
• Build and maintain the 4-year channel growth roadmap; own annual operating plans, quarterly forecasts, and gap-closure actions
• Identify, evaluate, and launch new marketplaces and drop-ship partners to expand the digital channel portfolio
• Administer and optimize the PIM system as the single source of truth for product data; enforce data governance, taxonomy, and attribute completeness standards
• Manage product content syndication (e.g., Syndigo, Salsify, 1WorldSync) to distribute enriched content —images, video, copy, specs, and rich media — to retail partner platforms
• Own new item setup speed-to-shelf: reduce time from item creation to live, shoppable listing
• Drive digital shelf excellence: search rank, content health scores, ratings & reviews programs, enhanced/A+ content, and conversion optimization
• Plan and manage retail media and sponsored product investment (e.g., Walmart Connect, Home Depot Orange Apron Media, Lowe's One Roof Media, Amazon Ads) with clear ROAS targets
• Coordinate promotional calendars, pricing strategy inputs, and MAP policy monitoring/enforcement across channels
• Ensure healthy order flow: EDI/API integration integrity, inventory feed accuracy, fill rate, on-time ship, and fulfillment SLA compliance
• Manage retailer compliance programs; monitor, dispute, and root-cause chargebacks and fines to protect margin
• Partner with supply chain on demand forecasting and S&OP inputs so inventory availability keeps pace with channel growth
• Champion automation and tooling improvements (order management, feed management, digital shelf analytics) needed to scale volume without scaling headcount linearly
• Build trusted relationships with retailer merchant and dot-com teams; lead line reviews, joint business planning, and growth program negotiations
• Collaborate cross-functionally with sales, marketing, creative, supply chain, IT, and finance to execute flawlessly
• As the channel scales, help define, hire, and develop supporting roles (content specialists, marketplace analysts, retail media coordinators)

Requirements:

• Bachelor's degree in Business, Marketing, E-Commerce, or related field (or equivalent experience)
• 5+ years of e-commerce channel management experience, with at least 3 years in drop-ship/DSV models with major North American retailers
• Direct experience with PIM systems and content syndication platforms
• Working knowledge of EDI order flows, drop-ship operations, and retailer compliance programs
• Ability to travel occasionally for retailer line reviews and industry events
• Experience managing retail media/sponsored products programs is a plus