Description: Salesforce Marketing Specialist I
Location: 100% Remote (Colorado or Minnesota candidates would be preferred)
Duration: 10+ Months (Extendable)
10 hours/week (flexible based on availability and scope)
Key Responsibilities
Salesforce Marketing Cloud (Primary Focus)
• Audit current Marketing Cloud setup and suggest/align the platform to best practices
• Build and optimize single email sends and triggered journeys in Journey Builder, including entry criteria, path logic, and testing
• Set up and QA Email Studio sends, dynamic content, and AMPscript where needed
• Maintain and organize data extensions, synchronized data, and audience segmentation
• Support ongoing list hygiene, opt-out management, and CRM data syncs (Sales Cloud → Marketing Cloud)
• Collaborate with internal marketing and sales stakeholders to prioritize and execute on roadmap items
• Recommend journey improvements, segmentation strategies, and performance tracking methods
Reporting & Analytics (Secondary Focus)
• Build and maintain regular performance reports across email and campaign channels
• Translate campaign data into clear, actionable insights for marketing and sales stakeholders
• Track KPIs and flag trends or issues proactively
Required Experience
• 3+ years working with Salesforce Marketing Cloud, including Journey Builder, Email Studio, and Contact Builder
• Comfortable working with data extensions and complex segmentation logic (SQL experience is a bonus)
• Familiarity with Salesforce Sales Cloud and contact/lead/campaign/campaign member objects
• An understanding of cross-cloud integration (Marketing Cloud Sales Cloud)
• Strong understanding of email marketing best practices (deliverability, segmentation, personalization, testing, and compliance)
• Excellent attention to detail and organization skills
• Strong analytical mindset with the ability to translate data into actionable insights
• Self-starter who can work independently and isn''t afraid to ask thoughtful questions
• Willingness and aptitude to learn new platforms
Preferred / Nice-to-Have
• Experience with SQL and/or HTML
• Familiarity with Google Analytics (GA4) and performance reporting
• Familiarity with SalesWings, PowerBI, or Marketing Cloud Connector
This role is a good fit if you:
• Are comfortable owning the Marketing Cloud environment day-to-day
• Enjoy collaborating with a small team, but don’t need frequent oversight to stay productive
