Senior Martech Product Manager

Akkodis is seeking a Senior Martech Product Manager for a 6-month contract with a client. The role involves partnering with various teams to define and deliver the roadmap for a Marketing Content Management System, focusing on strategy, planning, and execution to enhance marketing content management capabilities.

Responsibilities:

• Define and drive the product vision, roadmap, and strategy for Marketing CMS platform
• Partner with Marketing, Digital, Content Operations, Personalization, CRM, Creative, and Technology teams to understand business objectives and translate them into scalable platform capabilities
• Own and prioritize the product backlog, ensuring alignment with business value, technical dependencies, and strategic priorities
• Lead product discovery activities including stakeholder interviews, user research, workflow analysis, and feature prioritization
• Write and maintain product requirements, user stories, acceptance criteria, and release documentation
• Collaborate closely with Engineering, UX, QA, and Architecture teams throughout the Agile development lifecycle
• Drive enhancements supporting marketing content authoring, landing page creation, reusable content components, personalization, publishing workflows, localization, and content governance
• Partner with Marketing and Content Operations teams to improve campaign velocity, content reuse, and marketer productivity
• Define success metrics, monitor platform adoption, analyze user feedback, and identify opportunities for continuous improvement
• Support integrations with CRM, CDP, Digital Asset Management (DAM), personalization, analytics, and marketing automation solutions
• Represent the Marketing CMS platform with senior leadership and cross-functional stakeholders
• Promote enterprise adoption of platform capabilities and demonstrate core values

Requirements:

• Strong communication skills with business and technical audiences
• Experience as a Product Manager supporting enterprise marketing technology, CMS, or digital experience platforms
• Proven ability to define product vision, prioritize roadmaps, and deliver enterprise software products
• Experience managing Agile product backlogs, user stories, and acceptance criteria
• Strong understanding of CMS platforms, personalization, digital marketing, and customer experience technologies
• Experience working with Engineering, UX, Marketing, Analytics, and Architecture teams
• Ability to make data-driven prioritization decisions
• Strong stakeholder management and organizational skills
• Experience with Adobe Experience Manager, Contentful, Sitecore, Optimizely, or similar CMS platforms
• Experience with CDPs, DAM, CRM, personalization, or marketing automation platforms
• Familiarity with API integrations and headless CMS architecture
• Experience with SEO, accessibility, and content governance
• Hospitality, travel, loyalty, e-commerce, or customer experience background