Performance Marketing Manager

Jordan Digital Marketing is a fully-remote digital marketing agency focusing on paid acquisition and organic growth. They are seeking a Performance Marketing Manager to lead client relationships and execute paid search and social strategies.

Responsibilities:

• Leading weekly client meetings and owning the client relationships
• Executing paid search and paid social strategy for our clients
• Conducting strategic planning and optimization efforts
• Collaborating with clients and making recommendations to achieve goals
• Developing and implementing testing strategies to increase advertising efficiency
• Utilizing in-house and 3rd party tools to drive results
• Reporting on KPIs and communicating clearly with clients

Requirements:

• Strong paid social experience
• Meta, TikTok, X, LinkedIn
• Conversion campaign experience (lead generation and website strategy)
• Understanding how algorithms work, what impacts them, etc
• Google/Search experience
• Experience testing App campaigns, PMax, Demand Gen, AI Max
• App experience
• ASA, Google App, Meta App, TikTok App campaigns
• Familiarity with AppsFlyer/Platform integration (particularly for conversion data)
• Experience working with & troubleshooting in Appsflyer
• Managing large budgets & optimizing to reach goals
• Strong creative skills
• Pinpointing trends, coming up with new ideas to test based on data
• Familiarity with what types of creatives & styles work best for different platforms and stages of the funnel
• Experience with sensitive vertices (special ad categories) and limitations
• Ability to pull concrete reports, analyses, forecasts/projections, and pull actionable insights & trends
• 4+ years of experience in paid search and paid social campaign management
• 2+ years of experience in a client-facing digital marketing role
• Proven experience with developing new advertising strategies and ideas for clients
• Strong written and verbal communication skills
• Bachelor's degree or other relevant professional certifications are a plus, but if you have the experience, a piece of paper doesn't really matter
• While the role is remote, we are only hiring within the US
• A mix of in-house and agency experience
• B2B marketing experience
• An analytical mindset
• A desire for continuous learning
• An entrepreneurial mindset with a curiosity about the industry
• Experience running multiple paid channels and figuring out new ones
• Experience working within teams and with other marketing teams
• Experience working with other marketing channels such as SEO, CRO, organic social, email, etc. (a plus but not required)
• Remote experience (a plus but not required)