Lead Product Manager - Marketing Platform (Remote - Canada)

Yelp is looking for a collaborative and innovative Lead Product Manager to develop and drive the strategy for their Marketing Platform. The role involves leading the creation and execution of a product roadmap that aligns with Yelp’s marketing strategy, maximizing the impact of marketing automation platforms, and connecting various teams to deliver real value.

Responsibilities:

• Partner with marketing leaders to build and lead a product roadmap that supports Yelp’s marketing strategy and company goals
• Use your experience with leading third-party marketing automation platforms (such as Salesforce Marketing Cloud or Braze) to maximize their value for our teams and customers
• Research and implement emerging technologies including machine learning and artificial intelligence, ensuring our marketing tools benefit from the latest advances
• Connect with specialist groups such as data analytics and machine learning/artificial intelligence teams to bring new solutions to market and support their successful adoption
• Stay informed about trends and best practices in marketing technology to keep Yelp at the forefront of innovation
• Listen closely to marketing team members, learn from a variety of experiences, and support others to succeed through empathy and clear communication

Requirements:

• Expertise in product management, with work in marketing technology or marketing operations
• Hands-on experience with at least one marketing automation platform (e.g., Salesforce Marketing Cloud, Braze, or similar)
• Comfortable working together with engineers and can communicate technical requirements even if you don't code yourself
• Curious about how machine learning and artificial intelligence can shape the future of marketing and enjoy working with teams exploring these areas
• Use data to guide decisions and value privacy, inclusivity, and transparency in data practices
• Have partnered with marketing teams or worked in a marketing-related role and appreciate different marketing approaches and perspectives