Associate Social Media & Influencer Marketing Manager

Stanley Black & Decker, Inc. is a leading global company known for its iconic brands. The Associate Social Media and Influencer Manager will play a key role in executing social media and influencer strategies to align with brand objectives and optimize engagement across platforms.

Responsibilities:

• Oversee social media content planning, influencer activities, and paid media amplification
• Build social and influencer plans to support brand objectives
• Partner and execute with agency partner on social boosting and influencer support
• Execute social first content plan to build community and drive engagement
• Share social-first activation ideas to integrate into content and media
• QA content with brand, legal, product, creative, ensuring platform best practices
• Partner with Customer Support on tone and voice for community management responses
• Measure and report KPIs to elevate insights through cross functional conversations
• Stay in tune with culture in the industry, spotting cultural patterns, topics, and elevate opportunities to brand teams for approval and activation

Requirements:

• Bachelor's degree in marketing or a related field
• At least 1-3 years in influencer/creator or social media marketing in the consumer-brand industry or at an agency
• Hands-on experience executing influencer campaigns end-to-end
• Strong knowledge of social platforms (TikTok, Meta, YouTube) and ecosystem dynamics
• Comfort working cross-functionally in multidisciplinary teams
• Strong communication and storytelling skills
• Experience in managing multiple projects and priorities
• Ability to influence and build relationships across multiple key stakeholders, across several functions and levels
• Creative thinking and problem solving
• Consumer empathy, analytical & research skills
• Record of strong mentoring skills, and interest in developing others
• Experience building and optimizing workflows