Senior Product Marketing Manager – Subscriptions

Team Red Dog is hiring a Senior Product Marketing Manager – Subscriptions for a global technology leader. In this role, you'll lead the marketing strategy and growth initiatives for Minecraft's subscription business, influencing customer engagement and retention while collaborating with cross-functional teams.

Responsibilities:

• Lead marketing strategy for Minecraft's subscription portfolio, including Realms, Realms Plus, Marketplace Pass, and future subscription offerings
• Develop and execute go-to-market strategies for new subscription features, benefits, products, and business initiatives
• Create positioning, messaging, promotional plans, and marketing campaigns that increase awareness, trial, adoption, and retention
• Analyze customer behavior, market trends, and business insights to identify opportunities that improve subscriber acquisition, engagement, and lifetime value
• Partner closely with product teams to influence product roadmaps, customer experiences, and future subscription investments
• Collaborate with analytics, lifecycle marketing, affiliate marketing, paid media, and growth teams to optimize marketing performance
• Serve as the subscriptions subject matter expert across Minecraft marketing initiatives, ensuring subscription offerings are integrated into major game updates, seasonal campaigns, creator initiatives, and franchise activations
• Measure campaign performance and recommend optimization strategies that improve business results
• Manage multiple strategic initiatives while collaborating across cross-functional stakeholder groups in a fast-paced environment

Requirements:

• 5+ years of experience in product marketing, growth marketing, lifecycle marketing, subscription marketing, or a related discipline
• 5+ years of experience developing and executing go-to-market strategies for consumer products, digital services, subscription businesses, or recurring revenue offerings
• 5+ years of experience leading cross-functional projects involving product, marketing, analytics, and business stakeholders
• Strong communication, presentation, and project management skills
• Subscription & Growth Marketing (5+ years): Experience developing marketing strategies for subscription products, membership programs, recurring revenue businesses, or digital services that drive acquisition, engagement, retention, and customer lifetime value
• Go-to-Market Strategy & Product Marketing (5+ years): Proven success leading product launches, developing positioning and messaging, and executing integrated go-to-market plans for consumer products or digital experiences
• Cross-Functional Marketing Leadership (5+ years): Experience partnering with product management, analytics, lifecycle marketing, business stakeholders, and growth teams to influence product strategy and execute marketing initiatives
• Project Management & Business Communication (5+ years): Strong presentation, communication, and organizational skills with the ability to manage multiple priorities while driving measurable business outcomes
• Experience marketing subscription products, membership programs, digital commerce offerings, or recurring revenue businesses preferred
• Experience working with affiliate marketing, paid media, CRM, lifecycle marketing, or growth marketing channels preferred
• Experience in gaming, entertainment, creator platforms, digital marketplaces, or consumer technology is highly desirable
• Knowledge of Minecraft and a passion for gaming, online communities, and player engagement is a plus