Yourgi Customer Life Cycle Growth Manager

Yourgi is on a mission to become Earth's most trusted pet care connector, linking pet parents with a reliable local network of certified professionals, pet resorts, and veterinary centers. The Lifecycle Growth Manager will build a communication strategy that fosters lifelong users who exclusively choose Yourgi and actively invite their network to join, focusing on retention and customer engagement.

Responsibilities:

• Spend the majority of your time deploying and measuring high-impact campaigns that build deep trust with our pet parents and professionals
• Collaborate across the team to ensure the journey from signup through repeat booking is cohesive, on-brand, and trackable to Gross Bookings Value (GBV)
• Partner with Product to deliver dynamic, value-driven experiences—utilizing AI-driven content, localized updates, and targeted provider matches
• Act as an interconnected problem solver within the marketing function to ensure our communications deliver genuine value rather than just discounts, setting the Yourgi brand apart from the competition

Requirements:

• 3-5+ years in lifecycle marketing, CRM, or retention marketing — ideally at a marketplace, subscription, or consumer app where repeat behavior (not just acquisition) was the core KPI
• Proven track record improving a specific retention metric — repeat purchase/booking rate, churn reduction, LTV expansion, etc. Ask for a concrete example/number in the application, since your success metrics are so number-driven
• Hands-on platform ownership — not just 'used a CRM' but built and owned the segmentation logic, journey architecture, and send calendar independently
• Comfort operating with ambiguity in an early-stage/startup environment — Yourgi is 5 markets in, still building infrastructure, experience advocating for investments is a must
• Lifecycle marketing platform expertise (Klaviyo, Braze, Iterable, or similar) — hands-on experience building segmented, triggered, multi-channel journeys (email/SMS/push), not just campaign sends
• Retention and cohort analytics — comfort defining and tracking metrics like second-booking rate, ABPU, and cohort-based LTV; ability to build/read dashboards without heavy reliance on a data team
• Behavioral segmentation & personalization — experience using customer data (booking history, engagement signals) to trigger relevant, timely comms rather than blanket promotions
• Referral and loyalty program design — knowledge of what actually drives referral behavior (timing, incentive structure, and referral conversion paths, directly tied to your 180-day goal
• Two-sided marketplace experience (nice-to-have, not required)