Marketing Manager

Aditi Consulting is seeking an experienced and strategic marketing professional to lead subscription growth initiatives for their subscriptions business. This role will drive subscriber acquisition, engagement, retention, and business growth through strategic marketing and cross-functional collaboration.

Responsibilities:

• Help define and execute growth strategies for the subscription portfolio, including existing and future offerings
• Analyze customer, market, and business insights to identify opportunities that improve acquisition, engagement, retention, and subscriber lifetime value
• Partner with business and product stakeholders to influence subscription strategy and future investments
• Serve as the primary marketing partner to the subscription’s product team, contributing to product roadmaps, customer experiences, value propositions, and launch strategies
• Provide customers, market, and competitive insights to support product planning and future subscription experiences
• Act as the marketing lead for the subscriptions business across key stakeholder groups
• Lead go-to-market planning and execution for new subscription products, benefits, features, and related business initiatives
• Develop positioning, messaging, launch strategies, and marketing plans that drive awareness, trial, adoption, and long-term engagement
• Partner with analytics, lifecycle marketing, and business teams to measure performance and identify opportunities to optimize conversion and retention
• Serve as the subject matter expert for subscriptions across broader marketing efforts, ensuring subscription offerings are integrated into major campaigns, product releases, seasonal initiatives, creator programs, and franchise activations
• Identify opportunities to position subscriptions as a key driver of customer value, engagement, and community participation
• Collaborate closely with affiliate marketing, product lifecycle marketing, paid media, and growth teams to develop and execute acquisition, engagement, and retention strategies
• Help define channel strategies, promotional plans, and activation frameworks that maximize subscription growth and overall business impact

Requirements:

• Minimum of 5 years of experience in product marketing, growth marketing, lifecycle marketing, subscriptions marketing, or a related marketing discipline
• Experience developing and executing go-to-market strategies for consumer products, digital services, subscription businesses, or recurring revenue offerings
• Experience managing cross-functional projects and collaborating with stakeholders across product, marketing, analytics, and business teams
• Strong product marketing and go-to-market planning expertise
• Ability to analyze customer, market, and business data to identify growth opportunities
• Experience driving acquisition, engagement, retention, and customer lifecycle initiatives
• Strong cross-functional collaboration and stakeholder management skills
• Excellent communication, presentation, and project management abilities
• Ability to develop positioning, messaging, and marketing strategies that drive adoption and business growth
• Strong analytical and problem-solving skills with the ability to evaluate performance and optimize outcomes
• Experience marketing subscription products, membership programs, digital commerce offerings, or recurring revenue businesses
• Experience working with affiliate marketing, paid media, customer relationship management (CRM), lifecycle marketing, or growth marketing channels
• Experience in gaming, entertainment, creator platforms, digital marketplaces, or consumer technology industries
• Knowledge of Minecraft and a passion for gaming, online communities, and customer engagement