Senior Business Analyst - Customer Acquisition

BillGO is seeking a Senior Business Analyst, Customer Acquisition to drive data-informed decision-making across our BGX performance marketing efforts. This role will focus on customer acquisition analytics, helping optimize campaign performance, improve funnel efficiency, and uncover actionable insights that fuel scalable growth.

Responsibilities:

• Analyze end-to-end acquisition funnel performance (impressions to clicks to conversions to activation)
• Monitor and report on campaign performance across channels (paid search, paid social, display, affiliates, etc.)
• Identify trends, anomalies, and opportunities to improve efficiency (CAC, conversion rates, ROI)
• Develop insights to optimize audience targeting, segmentation, and channel mix
• Evaluate and recommend improvements to creative, messaging, and landing page performance
• Partner with marketing teams to design and measure A/B tests and experiments
• Build models and analyses to understand customer acquisition cost (CAC), lifetime value (LTV), and payback periods
• Support forecasting and scenario planning for acquisition growth
• Identify high-value customer segments and opportunities to scale efficiently
• Create and maintain dashboards and reporting frameworks for acquisition KPIs
• Ensure data accuracy and consistency across marketing platforms and internal systems
• Translate complex data into clear, actionable insights for stakeholders
• Work closely with BGX performance marketing, product, and growth teams to align on goals and metrics
• Partner with data engineering and analytics teams to improve data pipelines and tracking
• Communicate findings and recommendations to both technical and non-technical audiences

Requirements:

• Strong analytical and problem-solving skills
• 5+ years of experience in data analytics, preferably in performance marketing and customer acquisitions
• Strong proficiency with data analysis tools and experience working with large datasets
• Experience with marketing analytics platforms (e.g., Google Ads, Meta, attribution tools)
• Experience with cohort analysis and segmentation
• Ability to leverage AI tools (e.g., Claude, ChatGPT) as a force multiplier to improve speed, quality, and impact of work
• Experience in fintech, payments, banking, or lending
• Experience with customer experience mapping
• Experience with process engineering frameworks (LEAN, Six Sigma, etc.)