Senior Engagement Marketing Manager

Pathstream is a mission-driven company focused on reshaping the frontline workforce's potential. They are seeking a Senior Engagement Marketing Manager to own learner engagement and retention strategy, manage communications to increase engagement, and drive customer activation and growth.

Responsibilities:

• Design and execute marketing strategies to introduce learners to Pathstream, enroll in programs, increase engagement, and drive program completion
• Develop behavioral campaigns using platform data to deliver personalized, data-driven messaging at scale
• Align lifecycle strategies with client business objectives and employee needs
• Collaborate with Customer Success to identify and execute awareness campaigns across internal partner channels
• Drive results that align with the desired business impact for Pathstream partners and inspire program growth
• Partner with Product and Engineering teams to ensure proper data tracking, integrate lifecycle campaigns with existing and new product features, and identify opportunities to improve the customer journey
• Build growth opportunities that seamlessly enhance engagement and retention across individualized user journeys
• Analyze performance metrics with tools such as Hex, Amplitude, and FullStory to uncover insights, refine lifecycle strategies, and help employees make the most of their Pathstream experience
• Run tests and experiments to establish performance baselines and improve timing, messaging, and channel optimization to maximize engagement
• Work closely with our Content and Design team to create compelling, purposeful content that speaks to learners' motivations and challenges
• Collaborate cross-functionally to ensure messaging consistency and alignment with Pathstream's mission and goals across your client portfolio
• Develop scalable systems and processes to support learner engagement while maintaining personalization and quality
• Contribute to product experiments and bring actionable insights to broader marketing strategies

Requirements:

• Experience in designing and executing marketing strategies to introduce learners to programs, increase engagement, and drive program completion
• Ability to develop behavioral campaigns using platform data to deliver personalized, data-driven messaging at scale
• Experience aligning lifecycle strategies with client business objectives and employee needs
• Ability to collaborate with Customer Success to identify and execute awareness campaigns across internal partner channels
• Experience driving results that align with the desired business impact for partners and inspire program growth
• Experience partnering with Product and Engineering teams to ensure proper data tracking and integrate lifecycle campaigns with existing and new product features
• Ability to analyze performance metrics with tools such as Hex, Amplitude, and FullStory to uncover insights and refine lifecycle strategies
• Experience running tests and experiments to establish performance baselines and improve timing, messaging, and channel optimization
• Ability to work closely with Content and Design teams to create compelling, purposeful content that speaks to learners' motivations and challenges
• Experience developing scalable systems and processes to support learner engagement while maintaining personalization and quality
• Ability to contribute to product experiments and bring actionable insights to broader marketing strategies