Senior Manager, Content & Field Marketing (B2B)

Foodsmart is the leading Foodcare platform in the U.S., built to deliver nutrition-driven healthcare at scale. The Senior Manager, Content & Events Marketing will build and scale content and field marketing programs to foster relationships with health plan leaders and drive growth in the B2B sector.

Responsibilities:

• Build and maintain the core messaging, thought leadership, and sales enablement assets that position Foodsmart as the leader in foodcare
• Create the materials that help our sales team win: pitch decks, one-pagers, case studies, competitive positioning, and account-specific support tailored to each buyer
• Translate clinical evidence and customer outcomes into clear, compelling messaging that resonates with health plan decision-makers
• Grow and maintain our library of high-value content (benchmark reports, case studies, and our Clinical Intelligence Series) that equips our Sales team with timely, high-impact content throughout the buyer journey
• Continuously identify new ways to improve how we tell our story, generate demand, and enable Sales—bringing new ideas, testing them quickly, and scaling what works
• Own the company's strategic events program, including the annual events calendar, trade shows, customer events, and sponsorships that drive pipeline, brand visibility, and customer engagement
• Partner with Sales to develop integrated account-based marketing campaigns that combine content, events, digital channels, and executive engagement to accelerate pipeline
• Lead cross-functional event planning and execution, aligning Sales, Marketing, Operations, and Executive stakeholders on timelines, responsibilities, messaging, and event success
• Develop and execute integrated event marketing and sales enablement plans, including promotional campaigns, collateral, account targeting, meeting support, social media, and on-site brand experience
• Measure and optimize event performance, identifying opportunities to improve operational efficiency, attendee experience, and return on investment
• Own Foodsmart's B2B LinkedIn strategy across the company and executive team, using thought leadership to build credibility, engage health plan leaders, and support pipeline generation
• Support our sales team's social selling efforts, helping them find, engage, and build relationships with the right contacts
• Stand up account-focused paid campaigns as the program grows

Requirements:

• 6+ years in B2B marketing, with depth in both content/enablement and events/field marketing, and a track record of owning programs end to end
• Experience as a true partner to sales teams. You think in terms of accounts, buyers, and advancing real opportunities, not vanity metrics
• Experience marketing into healthcare, payers, or another complex, enterprise, long sales-cycle industry, with an understanding of what it takes to earn a first meeting with a senior buyer
• An exceptional writer and marketer who can turn clinical evidence, customer outcomes, and business strategy into polished, on-brand content with speed and accuracy
• Hands-on experience with a CRM (Salesforce), a marketing automation platform (HubSpot or similar), and LinkedIn
• Strong writing and program management — you can keep event logistics and content deadlines moving in parallel without dropping either
• Experience in food-as-medicine, value-based care, or Medicaid/Medicare managed care
• Experience working in a fast-moving startup environment where priorities evolve quickly and marketers are expected to own strategy and execution
• A history of building an events engine or field marketing program from scratch
• Comfort setting up light marketing operations: tracking, campaign hygiene, and reporting