Senior Business Development Representative - Enterprise AV, USA

Ross Video is a company that creates cutting-edge technology for live productions and events. The Senior Business Development Representative – Enterprise AV is responsible for generating qualified sales opportunities to support the Enterprise Sales team, focusing on proactive prospecting and lead generation activities.

Responsibilities:

• Execute consistent, high-volume outbound prospecting activity via email, phone and LinkedIn to identify potential customers and build pipeline, with success measured by outbound call volume, customer conversations, appointment-setting rates, qualified leads generated, and conversion of prospects into sales opportunities
• Qualify prospects against agreed criteria and ensure opportunities are appropriately documented before handoff to field sellers
• Secure qualified meetings / discovery calls for Ross Video field sellers
• Generate new opportunities and pipeline within end user orgs targeted by the Enterprise sales team
• Maintain accurate records of outreach activity, meetings, and opportunities within SalesForce, leveraging outreach tools
• Perform timely follow-up on event and trade show lead scans and MQLs captured through events and Ross marketing activities
• Maintain consistent follow-up cadence to ensure no qualified leads are lost
• Conduct targeted outreach campaigns to increase attendance for Ross webinars (end user and channel-focused), regional events, and trade show booths
• Work with Marketing to promote upcoming events and campaigns
• Engage prospects before and after events to convert interest into meetings and opportunities
• Work closely with the Regional Sales Director and field sellers to support territory priorities
• Contribute to team pipeline targets and regional sales quota through opportunity generation
• Track and report key activity metrics including meetings scheduled, opportunities created, and pipeline generated

Requirements:

• 5-7 years of experience in business development and/or lead generation roles
• Experience executing multi-touch outbound prospecting cadences across phone, email, and LinkedIn
• Strong communication and interpersonal skills
• Ability to research organizations and identify key decision makers
• Highly organized with strong follow-up discipline
• Comfortable and experienced working with SalesForce and sales engagement tools
• Ability to work independently while collaborating with a distributed sales team
• Ability to consistently achieve activity and pipeline generation targets in a metrics-driven sales environment
• Ability to travel occasionally to major industry events or company meetings if required
• Must be comfortable conducting high-volume outreach and maintaining consistent prospecting activity
• Must be able to maintain accurate records of sales activities and opportunities in CRM systems
• Experience selling or supporting sales in technology, broadcast, AV, or enterprise solutions markets
• Familiarity with enterprise sales environments and multi-stakeholder buying processes
• Experience supporting field sales teams and account-based prospecting strategies
• Experience working with marketing-generated leads from events, webinars, and trade shows