Senior Marketing Manager, Product

Personify Health is the creator of the first personalized health platform, focused on empowering healthier lives through innovative solutions. The Senior Marketing Manager, Product will lead the go-to-market strategy, messaging, and positioning of the company's solutions, ensuring alignment between Product, Sales, and Marketing to drive growth and market impact.

Responsibilities:

• Own positioning and messaging: Lead the development of benefits-led value propositions, product positioning, and messaging frameworks that differentiate Personify Health's solutions by market segment, buyer persona, and stage of the buying journey — validated with proof points and grounded in customer voice
• Drive go-to-market strategy and product launches: Lead end-to-end GTM planning and execution for product launches and releases — from strategy through post-launch — ensuring on-time delivery and measurable market impact
• Build market and competitive intelligence: Maintain deep knowledge of key market segments, buyer personas across the full buying committee, and top competitors by product — regularly reviewing win/loss data and sales calls to sharpen differentiation and inform strategy
• Develop content and sales assets: Identify content gaps, oversee creation, and contribute directly to high-impact assets — including presentation decks, solution sheets, and case studies — adapting based on engagement metrics, sales feedback, and market trends
• Enable Sales and Strategic Account Executives: Partner with Commercial Enablement to equip Sales with the tools, frameworks, and content needed to position and sell effectively — ensuring the right message reaches the right buyer at the right time
• Set goals and report on impact: Establish measurable marketing objectives aligned to business strategy, track quantitative and qualitative performance, and use data to continuously optimize programs and communicate results to leadership
• Mentor junior marketing team members: Coach and develop emerging marketers on the team, modeling rigor, strategic thinking, and strong cross-functional partnership
• Lead complex cross-functional work: Navigate and facilitate high-stakes planning conversations across Product, Sales, Marketing, and leadership — aligning stakeholders and driving shared outcomes in a fast-moving environment

Requirements:

• Bachelor's degree in marketing, business administration, or a related field required
• 7+ years of product marketing experience with a proven track record of launching and scaling complex products and services
• Direct experience in healthcare, health plans, health insurance, benefits administration, or third-party administration
• Proficiency with Microsoft Office Suite, with advanced PowerPoint skills for executive-level presentations
• Experience with marketing analytics tools and campaign performance reporting
• Familiarity with CRM and sales enablement platforms to support GTM execution and content deployment
• MBA a plus
• Experience with care navigation and advocacy solutions is a plus