Marketing Manager-III

Alpha Consulting Corp. is seeking an Integrated Marketing Manager for the DashPass Growth team at DoorDash. The role involves developing consumer-first marketing strategies to grow and retain DashPass subscribers, while collaborating with various teams to implement integrated marketing initiatives.

Responsibilities:

• Act as the lynchpin between marketing teams (Growth, Brand, CRM, Creative Studio), Strategy & Operations, Product, Finance, and Analytics to build and execute on integrated marketing strategies for DashPass Identify and execute on opportunities to accelerate DashPass subscriber growth, while establishing the role of marketing and how we can best serve the business goal
• Create process where process doesn’t exist across key DashPass growth & partnership initiatives to streamline operations and foster a productive team culture Implement best practice across DashPass including, but not limited to, growth sprints, seasonal occasions, tentpole campaigns, and more
• Set the quarterly marketing goals and KPIs, and set up reporting to track their progress in partnership with Analytics, S&O and channel teams
• Drive cross-functional meetings and own end-to-end project trackers to rally key stakeholders towards a shared goal Establish reporting cadence across performance and retention campaigns, while driving action plans to grow our baseline paid subscriber balance quarter over quarter Identify gaps in consumer insights and create testing plans in partnership with Marketing Insights and Research teams Create positioning and messaging frameworks for our lifecycle audiences, and establish testing plans that optimize DashPass value props to drive the highest conversion rate Identify resource gaps for DashPass Growth and Partnerships across the marketing team, and partner with your Manager and XFN partners to fill them

Requirements:

• Fluency across the marketing mix, fully understanding marketing principles and their role across the funnel
• The ability to connect with people, build relationships and influence with authority
• A strategic, business-mind; you find trends in the data and look to gather audience first insights
• A creative and collaborative inclination; you love working with a team and solving challenging problems in new ways
• An extraordinary bias for action; you're dependable, self-motivated & ability to multi-task
• A track record of driving and measuring business success through a Marketing Bachelor's degree or equivalent experience