Digital Marketing Specialist
Location: 5000 Kansas Avenue Kansas City, KS 66106
Work Model: Hybrid
Department: Marketing
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Position Overview
We are seeking a dynamic, results-driven Digital Marketing Specialist to support and grow the digital presence of our independent retail members across the Kansas, Missouri, and Oklahoma regions.
In this dual-focus role, you will act as both a digital marketing executor and an internal solutions salesperson. You will be responsible for creating and executing comprehensive digital strategies for our retailers—ranging from social media and paid programmatic ads to texting campaigns. Simultaneously, you will use your "sales attitude" to pitch, consult on, and sell AWG’s suite of digital services (such as custom websites, digital coupons, e-commerce platforms, and digital circulars) to store owners to help grow their businesses.
Key Responsibilities
Digital Marketing & Campaign Execution
Social Media & Engagement: Manage, curate, and schedule organic content across retailers' social media channels. Build and execute targeted paid Meta (Facebook/Instagram) ad campaigns to drive local store traffic and community engagement.
Content Creation: Utilize Canva to create visually appealing, brand-aligned graphics and assets for social media and digital ads (expert design skills not required, but a strong eye for layout is essential).
Account Management & Internal Sales
Service Growth: Actively consult with independent retailers to pitch and sell AWG’s digital solutions portfolio, including new websites, digital coupon integration, online shopping/e-commerce setups, and interactive weekly circulars.
Retailer Consultations: Occasionally travel across the tri-state territory (KS, MO, OK) to meet store owners, understand their unique market needs, and present tailored marketing packages.
Analytics & Reporting
Performance Tracking: Consolidate, analyze, and interpret monthly performance data across all social and programmatic media channels.
Retailer Reporting: Deliver clear, actionable monthly analytics reports to retailers, demonstrating ROI and providing strategic recommendations for future growth.
Other duties and special projects may be assigned as the independent grocery landscape and digital technologies evolve.
Qualifications & Skills
Experience: 2–4 years of experience in digital marketing, agency account management, or a related role. Experience in retail, grocery, or CPG (Consumer Packaged Goods) is a major plus.
Adaptability: A self-starter mentality capable of managing multiple retail accounts simultaneously in a fast-paced environment.
Associated Wholesale Grocers, Inc. (AWG) is the nation’s largest cooperative food wholesaler to independently owned supermarkets, serving 1,100 member companies and 3,500 locations throughout 33 states from 9 wholesale division support centers. Consolidated sales for AWG in 2025 were $12.2 billion. In addition to its cooperative wholesale operations, the company also operates subsidiary companies that provide certain real estate and supermarket development services, and pharmaceutical products. For more information, visit AWGinc.com.
Benefits
Yearly Holiday Bonus
