Principal Product Designer

True Link is a mission-driven fintech company building financial solutions for people underserved by traditional institutions, including people with disabilities, older adults, and people in recovery. The Principal Product Designer will independently lead end-to-end product design, customer research, and design quality across the Card Platform and Trust & Invest business, partnering with product and engineering leadership to improve user experiences and shape product strategy.

Responsibilities:

• Lead end-to-end product design for our Card Platform. From mobile UX iterations of our core product, to iterations of new products as we expand into adjacent categories, to experimental product led growth and AI-powered features like receipt management
• Support the design needs of our Trust & Invest business, including micro-iterations on the product, and solving for customer requests
• Drive customer insight and research. Identify the open questions that matter; proactively run customer interviews, usability tests, and concept testing; and synthesize findings into clear design implications for both near-term decisions and longer-horizon roadmap thinking
• Be the team's strongest advocate for the user perspective in cross-functional discussions, deepening understanding of our customers across the company
• Operate as a senior design thought-partner for product and engineering leadership to shape requirements, not just respond to them, which includes navigating stakeholder feedback and applying good judgment about customer discovery versus forward momentum
• Represent design in client-facing settings where needed
• Produce polished, well-considered design work using our existing design patterns - we're not looking for someone who wants to rethink the foundations. Maintain design coherence across a product suite that serves multiple user types with meaningfully different needs
• Handle the full range of design needs: big new features, incremental iterations, mobile polish, and the occasional slide deck or screenshot pull for the sales team

Requirements:

• An experienced product design leader with 8+ years of product design experience, especially in lean team environments
• Lead with the user. Research and insight generation is something you proactively do, not something you wait to be assigned to you
• Stellar end-to-end design chops, from early discovery and concept development through detailed interaction design and QA
• You love being an individual contributor and want to stay close to the work. This includes generating insight, making design decisions, collaborating with teammates, and executing on those decisions
• Experience designing for complex, multi-user-type products where different audiences have meaningfully different contexts and needs
• High collaboration instinct. You know how to work with product managers, engineers, and non-design stakeholders without losing design integrity
• Excellent judgment about process. You know when to go deep and when to move fast, and you can explain why
• Comfortable presenting design decisions and rationale to senior stakeholders, including to external partners
• Grounded in existing patterns and best practices, and you are not looking to reinvent the wheel, but always looking to make it roll better
• Aligned with our values: humility, ambition, caring, excellence, inclusion, and a genuine belief that the work matters
• Experience in fintech, financial services, or a regulated product environment is a plus
• Experience designing for caregivers, older adults, or people with complex needs is a plus
• Familiarity with AI-powered product features and the UX considerations that come with them is a plus