Golden State Cider - Marketing Brand Manager

Golden State Cider is a passionate team dedicated to crafting exceptional beverages and building strong brands. They are seeking a Marketing Brand Manager to drive brand awareness, engagement, and revenue through digital channels and marketing initiatives, while collaborating with various teams to ensure alignment and compliance.

Responsibilities:

• Manages the Marketing Department Staff
• Manages the department budget and incorporates cost-saving ideas
• Collaborate with leadership to uncover insights and strategies to develop and implement marketing and branding strategies for new and existing products
• Understand key marketing performance metrics and tracking tools to provide market research, forecasts, competitive analyses, campaign results, and consumer trends to translate results into actionable insights for the organization
• Lead marketing communications through digital marketing, social media, mobile marketing, and CRM to build brand awareness, reach new consumers, and increase order frequency
• Leverage customer insights, competitive analysis, and market trend data to meet changing market and competitive conditions
• Work with the Sales team in designing strategies for supporting sales efforts via traditional and digital marketing programs
• Keep the brand’s product offerings relevant by continuously reviewing ingredients, product formulations and trends in collaboration with the product development team
• Identify, develop and implement process improvements within the marketing function and build and grow the marketing team to support business growth
• Manages branding for two (2) Taproom Operations (Locations: Sebastopol & San Francisco), with plans for expansion/growth
• Develop and oversee all direct-to-consumer (DTC) marketing initiatives, including online sales, tasting room promotions & expansions, and Marketing programs
• Develop and execute strategies to grow brand awareness, drive traffic, and increase sales
• Develop training that ensures the Marketing & Sales teams deliver consistent brand messaging across email, social media, and e-commerce platforms
• Develop product launches, seasonal campaigns, and special promotions tailored to consumer segments
• Effectively communicates and shares department updates and needs in advance with operations and fulfillment teams to ensure smooth order processing and exceptional customer experience
• Maintain brand integrity, education, and history across all consumer touchpoints
• Collaborate with the CEO, Accounting, HR, and Sales teams to ensure all marketing, labeling, and promotional materials meet compliance standards. Including ABC, TTB, and all other state and federal alcohol regulations
• Stay current on changes in alcohol marketing and shipping laws (including DTC regulations across states) and advise internal teams regularly
• Partner with legal compliance departments and distributors/vendors to maintain proper licensing and documentation for DTC and wholesale activities
• Serve as a liaison between marketing, operations, and compliance to ensure all campaigns meet legal and brand standards

Requirements:

• Bachelor's Degree
• A minimum of five (5) years related marketing experience
• Outstanding leadership qualities with the ability to motivate others
• A track record of proven and effective marketing strategies developing brands for small businesses with a grass roots mentality
• Public Relations experience with existing relationships
• Capable of understanding and interpreting syndicated market data and internal sales data in ways that turn that data into actionable marketing strategies
• Highly developed communication skills set including strong analytical skills, a hands-on approach, roll up one's sleeves and be a self-starter
• MBA preferred
• Experience in Cider, Beer and Spirits preferred