Program Manager, Customer & Community Engagement

SailPoint Technologies, Inc. is seeking a Customer & Community Engagement Program Manager to design and scale community engagement programs that activate customers and deepen relationships. This role involves building programs and experiences that drive participation and measurable business impact, while working cross-functionally to support customer activation and retention.

Responsibilities:

• Own the strategy, design, and execution of community engagement programs across channels (webinars, events, forums, community blogs, and more)
• Build and scale structured programs, including:
• Super user program
• User-generated content campaigns
• Technical advocacy initiatives
• Learning & career development programs
• Design repeatable participation loops that drive ongoing engagement (not one-time events)
• Continuously evaluate and evolve program formats to maximize impact and scalability
• Own a scaled webinar and events program (content planning, speaker management, promotion, execution, and follow-up)
• Build a consistent event cadence aligned to community and business priorities
• Convert event participation into ongoing community engagement and contribution
• Ensure events are integrated into broader community programs (not standalone moments)
• Define what meaningful engagement looks like and how it supports business goals
• Identify and activate high-potential members and emerging community leaders
• Create pathways for members to deepen participation over time (attendee → contributor → advocate)
• Experiment with new approaches to engagement, including AI-enabled and scalable formats
• Translate community engagement into deeper learning opportunities by seamlessly connecting users to formal training and certification in Identity University
• Design community-driven activations (challenges, discussions, campaigns) that support key initiatives
• Partner with marketing to align community programs with campaigns and product launches
• Ensure community is an active channel in broader go-to-market efforts
• Engage with the Customer Success team to develop programs that support customer onboarding, adoption, retention, and advocacy goals
• Partner with Developer Relations to build a cohesive community experience and complementary engagement programs
• Collaborate with Product Management to ensure user feedback informs decisions
• Work with Marketing to ensure that community content and programs align with brand, messaging, and target audiences
• Build and deploy a cross-functional network of internal Subject Matter Experts and Technical Advocates, leveraging their expertise to champion programs and drive deeper community participation
• Define and track KPIs for engagement programs, including:
• Activation rate
• Repeat participation
• Program engagement and contribution
• Analyze program performance and member behavior to identify what drives retention
• Make informed decisions on what to scale, iterate, or sunset

Requirements:

• 4+ years of experience in marketing, program management, or community management
• Proven track record of building programs from scratch and scaling them
• Strong understanding of engagement mechanics and user behavior
• Ability to translate user feedback and data into clear insights and actions
• Experience working cross-functionally in fast-paced environments
• Comfortable with ambiguity and motivated to shape and build a function
• Strong communication and organizational skills
• Experience building or scaling a super user, advocacy, or user community program
• Background in B2B or SaaS environments
• Familiarity with AI-driven engagement tools or automation strategies