Product Marketing Manager, Agent & Application Experiences

Alteryx is a leading company in data, automation, and AI, seeking a Senior Product Marketing Manager for Agent & Application Experiences. This role involves owning the go-to-market strategy for innovative products, defining messaging, and building programs to enhance awareness and adoption of agentic AI capabilities.

Responsibilities:

• Own the end-to-end product marketing strategy for Agent Studio and Alteryx’s MCP Server, defining positioning, messaging, and go-to-market plays that articulate how Alteryx serves as the business logic backbone for agentic AI systems
• Develop persona-specific narratives for data engineers, IT architects, and AI/ML teams that demonstrate how Agent Studio and MCP Server enable governed, scalable automation at the enterprise level
• Partner with Product Management to shape the agentic AI roadmap narrative, translating headless AYX capabilities and workflow orchestration features into compelling customer-facing stories
• Build launch plans, sales enablement materials, and technical content for new Agent Studio and MCP Server capabilities, equipping GTM teams to drive trial and adoption
• Monitor the competitive landscape across agentic frameworks, process automation platforms, and enterprise AI tooling—surfacing insights that sharpen positioning and battlecard strategies
• Represent Alteryx in conversations with agentic AI ecosystem partners, positioning our platform as a trusted integration layer within broader AI orchestration architectures
• Own the go-to-market strategy for App Builder, positioning it as the fastest, most governed path for analysts and workflow builders to deploy Alteryx solutions as shareable, scalable business applications
• Develop messaging that speaks to both builders (analysts, data engineers) and application consumers (line-of-business leaders, IT stakeholders) who depend on App Builder’s no-code/low-code application layer
• Create launch and enablement materials for App Builder updates, ensuring Sales, Partner, and Customer Success teams can confidently articulate value and competitive differentiation
• Identify and develop customer champions who have built high-impact applications, turning their stories into case studies, event presentations, and community content
• Partner with Platform PMM to ensure App Builder is consistently woven into the broader Alteryx One narrative and agent-ready application story
• Define and maintain the positioning and messaging framework for Auto Insights, articulating its differentiated value in delivering automated, actionable intelligence without requiring data science expertise
• Develop use-case-driven content—including demos, customer stories, blog posts, and sales decks—that illustrates Auto Insights’ business impact across key industries and buyer personas
• Partner with Demand Generation to build pipeline campaigns highlighting Auto Insights’ capabilities in automated analysis, anomaly detection, and natural language storytelling
• Build early positioning and messaging for AI Skills as the portfolio evolves, partnering closely with Product to define the narrative ahead of general availability
• Work with Customer Success and Product to identify highest-value adoption moments and build programs that accelerate feature discovery and stickiness across the portfolio
• Develop and maintain a cohesive Agent & Application Experiences portfolio narrative that connects Agent Studio, MCP Server, App Builder, Auto Insights, and AI Skills into a unified, differentiated story about enterprise agentic AI
• Lead thought leadership programs—including executive content, event keynotes, analyst briefings, and partner narratives—that position Alteryx as a leader in enterprise AI orchestration and intelligent automation
• Partner with Product Strategy and Corporate Marketing to integrate Agent & Application messaging into company-level positioning, campaign themes, and brand storytelling
• Define and track adoption, awareness, and revenue metrics for the portfolio, delivering regular insights and recommendations to senior leadership
• Act as the internal intelligence hub for agentic AI market trends, competitive moves, and customer sentiment—synthesizing inputs from analysts, customers, sales, and community to continuously sharpen strategy
• Develop a comprehensive enablement curriculum for Agent & Application Experiences, including positioning guides, competitive battlecards, discovery question frameworks, and objection handling playbooks
• Partner with Revenue Enablement to deliver training programs that build seller confidence in articulating AI agent and application value propositions
• Create and maintain customer-facing demo assets, solution briefs, and ROI frameworks that support the full sales cycle from awareness through close
• Engage regularly with field teams—including AEs, SEs, and Partners—to gather feedback on messaging effectiveness and continuously evolve materials based on real-world conversations

Requirements:

• 7+ years of product marketing experience in a B2B SaaS environment, with significant experience marketing AI, automation, analytics, or data platform products
• Demonstrated ability to build and execute go-to-market strategies for complex, technical products across multiple personas and market segments
• Deep understanding of the enterprise AI, agentic automation, or analytics market landscape—including key competitors, analyst perspectives, and buyer dynamics
• Exceptional messaging and storytelling skills; ability to translate sophisticated agentic AI and workflow automation capabilities into clear, compelling narratives for both business and technical audiences
• Track record of collaborating effectively with Product Management, Sales, Customer Success, and Demand Generation teams in a fast-paced environment
• Experience with launch planning, sales enablement, and analyst relations for enterprise software products
• Comfortable working with product usage data, pipeline metrics, and campaign analytics to measure impact and guide strategy
• Genuine curiosity about AI agents, orchestration frameworks, and enterprise automation—you stay current on emerging trends and bring strong points of view into your work
• Experience with or passion for data analytics platforms; hands-on familiarity with Alteryx products is a strong advantage