Email/SMS Marketing Manager - US-based Remote

DigiShopGirl is an award-winning, independent global digital marketing agency. They are seeking a proactive, data-driven Email & SMS Marketing Manager to lead end-to-end lifecycle and campaign strategy for multiple brands, leveraging Klaviyo and Attentive.

Responsibilities:

• Build, manage, and execute dynamic content calendars for Email and SMS—aligning launches, sales, cultural moments, and exclusive perks into high-performing communications
• Design, build, and continuously optimize automated flows (e.g., Welcome, Abandoned Checkout, Post-Purchase, Win-Back, VIP) in Klaviyo and Attentive
• Write compelling, on-brand copy and brief creative/design teams with clear visual intent. Review all assets to ensure strict alignment with client brand standards
• Leverage zero-party and first-party data to build hyper-targeted customer segments that drive retention, higher LTV, and lower unsubscribe rates
• Help bridge digital communications with physical touchpoints (e.g., store activations, pop-ups, exclusive local events) via targeted messaging
• Assist in developing and executing brand-focused loyalty initiatives that offer early access, exclusive perks, and community engagement
• Track key email/SMS metrics (Deliverability, Open Rate, CTR, Revenue per Recipient, Repeat Purchase Rate, List Growth) and translate numbers into clear, actionable client insights
• Design and execute structured A/B testing frameworks for subject lines, send times, preview text, SMS copy, and visual templates to consistently improve performance

Requirements:

• 3–5+ years of hands-on experience managing CRM, email, and SMS marketing programs—ideally within an agency environment or DTC e-commerce brands (beauty, wellness, CPG, or lifestyle). Familiarity with Salesforce Marketing Cloud, Klaviyo, or Attentive is required
• Deep, hands-on expertise in Klaviyo and Attentive is required
• Proficiency with Figma and/or Adobe Creative Suite (Photoshop) to adapt, edit, or prepare visual assets for email templates
• Comfortable analyzing data using Microsoft Excel or Google Sheets (pivot tables, data manipulation) to evaluate channel health and client ROI
• High visual standards with an eye for clean design, persuasive copywriting, and brand-first storytelling, with keen ability to pivot from brand to brand
• Highly organized self-starter who thrives in an autonomous, fast-paced remote work environment and can balance multiple client workstreams seamlessly
• Experience with additional CRM tools (e.g., Salesforce Marketing Cloud)
• Background in developing or expanding direct-to-consumer loyalty and referral programs