Marketing Manager

Acuity Inc. is a market-leading industrial technology company focused on innovative products and services. The Brand and Product Marketing Manager will be responsible for developing brand positioning, managing product communication, and collaborating with cross-functional teams to enhance marketing strategies and drive results.

Responsibilities:

• Manage brand positioning, messaging frameworks, and guidelines to ensure value is communicated consistently across audiences, with a strong focus on customer needs and outcomes
• Understand and communicate nLight and software product objectives within the lighting controls segment and broader connected building ecosystem
• Identify and support opportunities and strengthen brand representation and accuracy at industry events, sponsorships and customer engagements
• Execute the product communication release process and manage marketing deliverables across owned, organic, and paid channels
• Assess related brand and product assets and coordinate required updates across websites, sales enablement tools, product collateral, and communication platforms
• Gather input and cross-functional alignment on messaging to support an annual content calendar and execute associated communication tactics
• Collaborate on vertical and customer programs and related assets
• Conduct interviews and gather insights to create project references, testimonials, case studies and thought leadership
• Partner with stakeholders to ensure messaging reflects product value, customer needs, market trends, and business priorities
• Leverage Key Performance Indicators, voice of customer, market research to identify opportunities and performance enhancements

Requirements:

• Proven B2B product marketing experience, ideally hardware and software products
• Ability to translate technical product capabilities into clear customer value propositions and audience-specific messaging
• Strong project management skills with the ability to prioritize, manage multiple initiatives, and deliver on time
• Excellent written and verbal communication skills with attention to detail
• Ability to collaborate effectively with product management, sales, creative, digital, channel, and cross-functional teams
• Experience using data, VOC, campaign metrics, and market insights to inform marketing recommendations
• Proficiency with Microsoft Teams, Microsoft Office, Adobe tools, and internal marketing or project management systems
• Bachelor's degree in marketing or communication is preferred
• Experience leveraging AI tools to improve productivity, enhance marketing content, and support preferred data-informed decision-making