Marketing Manager

Russell Tobin is seeking a Marketing Manager to support and execute KPMG's brand content strategy. The role involves managing content-driven marketing campaigns, optimizing video content, and collaborating with cross-functional teams to deliver high-quality content that enhances brand awareness and engagement.

Responsibilities:

• Execute content-driven marketing campaigns that bring existing campaign strategies to life across written, video, social, digital, and other content channels
• Support campaign content journeys that bridge brand-level storytelling with campaign-specific content, ensuring clear flow and relevance across audience touchpoints and digital destinations
• Manage content development workflows, editorial calendars, project timelines, cross-functional coordination, and multi-channel distribution activities
• Recommend how content should be optimized and adapted across channels to enhance effectiveness for functional, industry, and buyer teams
• Own or support video content activation, including YouTube channel optimization, video metadata, titles, descriptions, thumbnails, playlists, audience engagement, and performance-informed recommendations
• Work with existing written and video assets to originate, refine, package, and distribute content that supports campaign objectives and audience engagement
• Partner closely with Brand Content leadership, creative teams, campaign teams, and cross-functional stakeholders to deliver high-quality content on time and aligned to business priorities
• Serve as a hands-on content producer and campaign execution partner, balancing practical strategy support with strong project management and creative execution
• Provide creative input and constructive feedback to elevate content quality, strengthen storytelling, and support high-visibility campaigns with strong creative standards

Requirements:

• 5+ years of experience in content marketing, brand marketing, integrated marketing, communications, or digital content, preferably within professional services, B2B, or complex enterprise environments
• Minimum of a high school diploma or GED required
• Experience executing multi-channel content marketing campaigns from planning through launch, with the ability to manage multiple priorities simultaneously
• Ability to understand campaign strategy and translate existing objectives into compelling content plans, assets, and channel recommendations
• Strong creative eye with experience guiding creative projects, providing actionable feedback, and helping elevate creative quality across campaigns
• Exceptional project management skills, including experience coordinating cross-functional teams, managing stakeholder relationships, and driving programs to completion on time and on budget
• Understanding of content marketing best practices across channels including digital, social, video, experiential, and email, with experience optimizing content for different audience touchpoints
• Experience using analytics, audience insights, and performance measurement to inform content recommendations and improve engagement
• Outstanding written and verbal communication skills, with the ability to collaborate effectively across stakeholder groups and influence creative outcomes
• Proactive, solutions-oriented mindset with the ability to identify opportunities, pilot new approaches, and scale successful content practices
• Hands-on experience with video content development, video strategy support, YouTube best practices, YouTube channel management, content optimization, and video performance metrics strongly preferred
• Bachelor's degree from an accredited college or university is preferred
• Experience in professional services, management consulting, B2B marketing, or similarly complex enterprise environments preferred